Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and....
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr.....
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI
Some categories within the sector, however, may spend more in the quarter that follows the festive season
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the....
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs....
The food deliver app has launched an AI-generated film featuring Singh and Chris Gayle
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium