Tags STORY
Marketing Moments
Are advertisers gaining an edge with AI?

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more....

By Nilanjana Basu

Marketing Moments
Air India assigns creative mandate to McCann

The account was won following a multi-agency pitch

By Team PITCH

Report Watch
Google, Amazon, YouTube, WhatsApp, Flipkart named top Indian brands: Havas...

Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of....

By Team PITCH

On The Move
'I take comfort in the fact that I'm leaving HUL...

In an emotional note shared on LinkedIn a day after his tenure as the CEO & MD ended, Sanjiv Mehta....

By Team PITCH

Marketing Moments
Anastasia Beverly Hills India announces Malaika Arora as its brand...

Malaika, with her impeccable sense of style & glamour truly embodies the brand's core values of empowerment, inclusivity, self-love and....

By Team PITCH

On The Move
Shashank Sinha quits Eureka Forbes

He was associated with the brand for over 25 years

By Team PITCH

Marketing Moments
Satish Kaushik stars posthumously in Bank of Baroda ad with...

The 60-second campaign is developed by M/s Auburn Digital Solution

By Team PITCH

BrandTalk
Our marketing philosophy is to believe in power of diversification:...

Aggarwal, Head of Marketing, Bikano, shares the brand’s advertising and marketing strategies, the urban-rural market and more

By Shantanu David

Marketing Moments
Taking a hit: Why has BCCI slashed lead sponsorship price...

The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and....

By Team PITCH

On The Move
Debasis Ray moves on from Tata Trusts as head of...

Reports say that Ray will be taking early retirement

By Team PITCH