influencer-marketing

Experts highlight that although influencers scams often focus on creators, brands are equally vulnerable and urge careful management with thorough checks

From freelancers to steady gigs, video editors and behind-the-scenes talent are redefining the digital content landscape, some earning up to ?15 lakh a month

According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term sales likelihood

Nowadays, with 20 to 100 influencers involved in a single campaign, it's critical to evaluate fit, authenticity, and relevance from among millions of potential creators,...

At the e4m Pitch CMO Summit 2025, influence marketing leaders discuss how authentic storytelling, long-term partnerships, and ROI accountability are fast replacing vanity metrics

ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products

With the phasing out of cookies, brands are increasingly blending influencer and performance marketing methods for best results, note industry players; ROI metrics are evolving...

Only Rs 7,200 crore is currently accounted for within the organised segment, with a staggering Rs 2,400 crore leaking through unregulated channels, inefficiencies, and misreporting,...

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing pundits

While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement, storytelling, and real impact over follower counts

Influencer marketing needs to clean up its act before stricter regulations make non-compliance too costly to ignore, say experts

Gaming spearheaded this surge, experiencing a staggering 213% growth in the initial two years, according to exclusive data shared by Qoruz

The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out...

By 2025, AI tools are expected to redefine how brands choose, collaborate with, and evaluate influencers

Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and coaching services, note industry observers

Brands are set to amp up their influencer budgets thanks to the increasing trust Gen Zs repose in popular content creators than celebrities

With influencers replacing celebrities as brand ambassadors, brands are set to bump up their influencer marketing budgets by 23-40% in 2026, say experts

With regulators like ASCI and SEBI pushing for transparency across the influencer ecosystem, creators have acknowledged the pitfalls of doling out misleading advice

Gen Z is 1.7 times more likely to shop based on trending styles than stick to brand loyalty, heavily influenced by social media. This makes...

Zefmo’s Influencer Marketing Report highlights how influencers shape political narratives and public communication through public awareness and government collaborations

The Influencer Marketing Report 2024 points towards meteoric growth for the industry with an anticipated growth trajectory of 20% this year, followed by 25% annually...

According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with...

Faceless marketing democratises brand building and creates a more even playing field, share industry watchers

Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI...

According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines

Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers

At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing

Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and...

With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate a responsible advertising ecosystem

In the labyrinth of influencer marketing, Orry, the self-proclaimed marketing genius, challenges norms, disrupts growth trajectories, and emerges as a potential face of luxury

Guest Column: Abhishek Vyas, Founder of My Haul Store Explores the Evolving Landscape of Influencer Marketing

Influencers at the e4m Screenage Conference spoke about their content journey and how they were keeping up with the ever-changing world of algorithms

The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public

These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium

Builds credibility for the practice of Daily Saline Washing Otrivin, the leading respiratory health brand from GSK Consumer Healthcare, has further strengthened the launch of...

In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing...

Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation Winter ushers...

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...

Joji George, Co-Founder, Gonuts, spoke on ‘Building a Brand in the Experience Economy’ at the recent e4m India Brand Conclave 2020 Day 2 of the...

Kunal Kishore, Founder Director, Value 360 Communications & Co-founder and COO ClanConnect.ai, delivered a keynote at e4m...

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...

Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be...

With this B2C initiative, Influencer marketing will enter a new phase Buzzoka, India’s most disruptive influencer marketing agency is all set to enter...

From one-off campaigns to an always-on mode is the future of influencer marketing in India In 2018, 92 percent marketeers are expected to launch at...

An influencer is a person with the potential to influence the mindset of people. Influencers have had their fair share of the market since the...