E - PAPER
CURRENT ISSUE
LAST ISSUE
CURRENT ISSUE
LAST ISSUE
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to....
.jpg)
Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
.jpg)
Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation,....
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers....
.jpg)
With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate....
In the labyrinth of influencer marketing, Orry, the self-proclaimed marketing genius, challenges norms, disrupts growth trajectories, and emerges as a....
Guest Column: Abhishek Vyas, Founder of My Haul Store Explores the Evolving Landscape of Influencer Marketing
Influencers at the e4m Screenage Conference spoke about their content journey and how they were keeping up with the ever-changing....
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this....
