engagement

From title sponsorships and hydration tie-ups to data-led runner engagement and community-building efforts, marathons are no longer treated as standalone sporting events

The tournament’s fourth edition is scheduled to take place from January 9 to February 5, 2026.

New projections indicate robust growth ahead for video, digital and emerging entertainment segments as consumption patterns evolve

Siddharth Shekhar has announced on LinkedIn that he has assumed the role of Director

Marketing Veteran to Lead Kenvue’s Brand Strategy Across APAC

Experienced content and strategy professional takes charge to drive regional branded initiatives and storytelling across the South Zone

Business news channel adopts updated branding to reflect modern storytelling and strengthened market presence

Experienced marketing professional steps in to lead brand strategy and growth initiatives for the lifestyle brand

Experienced news leader steps into a key strategic role to advance ABP News’ editorial and business priorities

Spirits company boosts marketing investment as part of strategic push to strengthen brand visibility and consumer engagement

After strong growth, India’s ad tech sector is evolving toward optimisation, privacy-forward strategies and deeper ROI focus in 2026

Experienced marketing leader takes charge to drive brand strategy and growth for M3M’s real estate portfolio

Home care segment increases marketing investments as part of broader growth and consumer engagement strategy

From short-form creativity to meme-fuelled engagement, digital trends in 2025 rewired brand communication and audience behaviour.

The creator landscape evolved beyond lifestyle content, reshaping how audiences consume news, culture and public discourse in the digital age.

Renowned singer joins the iconic rice brand to elevate cultural connection and strengthen consumer engagement

Full-service digital remit marks new chapter in brand’s online growth strategy as agencies deepen performance and creative collaboration

Growth, product and marketing heads agree: driving installs isn’t enough trust, habits and community matter far more for long-term engagement

Veteran journalist’s new prime-time show focuses on stories of youth, citizens and digitally driven conversations

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers

Experts highlight that although influencers scams often focus on creators, brands are equally vulnerable and urge careful management with thorough checks

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

Platform’s $1.8B ad revenue forecast for 2025 sparks interest from Indian tech, real estate, and entertainment marketers.

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing pundits

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Enterprises small and big benefited greatly from WhatsApp's innovations that enabled them to communicate, transact and build relationships with customers

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024

Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing...

Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising At the beginning of...

This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment Actors Akshay Kumar and Rana...

Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation Winter ushers...

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic As many were furloughed and retreated...