This year, brands aim to redefine what Diwali means beyond the celebrations
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of....
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of....
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart....
The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai,....
Showcases the transformative impact of digital education on small businesses
The campaign is crafted by FCB India
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability....
Doubling the cheer and festivities for its customers, Tata Motors has announced the commencement of ‘India ki Doosri Diwali’....