diwali

Brands like Havmor, Xiaomi India and BigBasket roped in nano influencers this Diwali to leverage real-life scenarios

Anna Ohlin, Country Marketing Manager and Jayendra Gupta, Country Integrated Media Manager, IKEA India discuss the brand’s festive campaign, retail strategy and focus on 'sleep'...

Brands like Bikaji, Bikano, Haldiram’s are pulling out all stops to dish out delectable campaigns to whet consumer appetite for snacks in the festive season

Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share...

IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on

This year, brands aim to redefine what Diwali means beyond the celebrations

From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season

Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry

Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament,...

From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive...

The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai, Happy Diwali.

Showcases the transformative impact of digital education on small businesses

The campaign is crafted by FCB India

The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords

Doubling the cheer and festivities for its customers, Tata Motors has announced the commencement of ‘India ki Doosri Diwali’ campaign, to extend the continued...

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter At the onset of the...

As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India &...

Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali...

This campaign highlights the importance of seeking happiness even when there are challenges Tata Capital, the financial services arm of the Tata Group, has launched...

The channel will be premiering the TV movie headlined by popular toon Shiva 'Rise of the Technosapiens' Nickelodeon is set to make sure that kids...

'This is in line with the various innovations the group is embarking on, all with a view to offering our readers richer content,' said Shreyams...

From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival...

Amway India hosted unique activities as a build-up to Diwali. The company organized, ‘Festival Thali’, a special virtual cook along session for its...

As part of the festive campaign, Eros Now has also collaborated with Paytm, whereby Paytm users can benefit from 100% cashback on a monthly Eros...

Mahindra Lifespaces® has launched a new ad film that explores how the relationship with our homes has transformed over the last few months...

Ferrero Rocher has launched #PreciousGoldenDiwali campaign. The campaign brings to life, the celebration of the festival of lights with a golden experience for...

This digital film series will be promoted on key social media platforms like YouTube, Facebook and Instagram Parle Products has rolled digital films...

Through this film, Haier restores its motto of ‘Inspired Living’ by showcasing how extending  kindness and sense of belongingness in one’s celebrations can light up...

The campaign celebrates the deep-rooted tradition of lighting up lives Beyond just a festival of lights and sounds, Diwali is also an occasion to spread...

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process Festive...

Conceptualized by Autumn Grey & Utopians, the ‘YeDiwaliDilWali’ campaign highlights the role of accessible technology products in creating lasting impact HP portrays a...

Facebook today, launched a bundle of features to add an element of fun to your virtual Diwali celebrations this year. These include personalised...

 Paytm Diwali Tambola offers users the chance to win upto Rs. 11,000 by collecting much-loved Diwali items on their Tambola ticket Paytm...

Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses For years Mondelez...

To illuminate festive conversations this Diwali, Twitter India has launched a new #HappyDiwali emoji. The emoji is a lit up diya extended out...

BLITZPOKER, Dan Bilzerian’s official poker room, has launched a special Diwali campaign #BlitzWaliDiwali. The campaign involves collaborations with multiple social media celebrities and...

Instagram today announced an AR effect called ‘Share Your Light’, and a host of IGTV shows with creators such as Shirley Setia, Kusha...

Launches digital campaign focused on families’ experiences during the lockdown Dalmia Cement today launched a digital campaign- Apni Personal Space- which focusses on...

The brand will donate a percentage of proceeds from the sale of Welspun Reversible Bedsheets to an NGO that works for the betterment of domestic...

Metro Shoes- the fashion footwear brand launches ‘Best Foot Forward’ campaign to showcase some of the best Indo -fusion footwear collection from their...

The agency has crafted a Diwali TVC for the brand that has been just released Khimji Jewellers has awarded its creative account to Mullen Lintas....

Just last month, the brand faced massive criticism for an ad showing inter-faith marriage Days after facing a massive outrage over its ad showing inter-faith...

Car Beautification Services starting at ?263*  Hyundai Motor India Ltd, India’s first smart mobility solutions provider and largest exporter since inception, today announced a...

 Great Learning launched its new social media campaign #NewBeginning. As a part of this Diwali campaign, the company will be offering free...

Bobble AI, the Conversation Media Platform, urges people to compliment each other and start a conversation with your loved ones Bobble...

Vivo India today released a heart-warming campaign #SmileWalaDiya to celebrate the upcoming festival of Diwali. The campaign is based on vivo India’s brand...

Ola today announced a Diwali contest ‘SHUBHARAM’ for its driver partners across Bengaluru, Mumbai, Hyderabad and Kolkata. The contest is aimed at enabling...

 Trident Group’s festive digital campaign captures this beautiful emotion in its latest festive campaign #RishtonkaBandhan, launched digitally across platforms. The ...

Globally celebrated tea brand Samaara Tea launches their Diwali campaign for 2020 called #DiwaliWahiKhushiyaanNayi.  In their three-part campaign films, Samaara...

The narration for ‘Deepawali Apni Si’ is by actor Naseeruddin Shah With the objective to spread a strong message of staying indoors, Ferns N Petals...

Encourages viewers to celebrate a silent and safe Diwali with their loved ones Tata Motors, today rolled out the ‘Silent Diwali Film’, encouraging...

Nestlé MILKMAID has launched a new TVC which highlights that even though this Diwali is not the same, it can certainly be made special.  ...

The festive season is here and with it, the opportunity to spread joy, give thanks, and appreciate the ones we love most. It...

#DiwaliYourWay urges patrons to shop for themselves and light up their Diwali with self-indulgence and style Viviana Mall has taken an initiative to...

The launch of www.BritanniaGifting.com Britannia is making this Diwali special with Shubh Kaamnayein, an exclusive gifting range, by launching www.britanniagifting.com, a...

To make Diwali memorable even with social distancing, Soulfull launches Soulfull Healthy Delight with personalized packaging Soulfull, owned by Kottaram Agro Foods, has launched...

The actor will promote the brand on Instagram using branded content ads Instagram has announced partnership with actor Kareena Kapoor Khan to engage with her...

Purplle.com has launched a festive campaign titled #TohKyaHua if it's a lockdown Diwali #YouDeserveExtraYaar! This campaign embodies Purplle’s belief that the women of...

This Diwali Be a Zero, Not a Hero with Slurrp Farm’s Zero TransFat Mithas campaign Slurrp Farm, a brand made with love by...

Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them the much-needed geo-targeted visibility, among...

As India gears up for its biggest festival of the year, this year health can be the biggest thing to celebrate and cherish...

As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be...

Senco Gold & Diamonds announced a mega Diwali offer ‘Dhanteras Shagun offer’. As part of this Jayotsav festive offer, customers can avail huge...

Kindness is not an act but a way of life! This Diwali, Mankind Pharma has come up with a video campaign that...

This year’s festive season has a special significance. It’s both a celebration and mental liberation from the difficult period we have been through....

The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan Candere has launched...

Popular items from the first sale restocked; Diwali-centric clearance deals After the success of its first “Kum Mein Dum Sale”, Snapdeal today launched...

TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third...

Encourages people to keep their traditions alive without worrying about tooth sensitivity Sensodyne, the sensitivity toothpaste from GSK Consumer Healthcare has taken a...

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Emphasizes the message "Iss Diwali, sirf tohfe hee nahin, apnepan ka ehsaas bhi deejiye" SBI Card announced the launch of its...

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...

The Diwali Express Offer is valid from October 19th, 2020 to November 14th, 2020 Blue Dart (a part of Deutsche Post DHL Group)...

Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers...

Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year Celebrating the festive season...

Festive offers and Easy EMI options on Vivo, OPPO, LG and Samsung Smartphones/Home Appliances Home Credit India, a local arm of the international...

This is the second leg of ‘Jeena Isi Ko Kehte Hai’ campaign Lodha Group has launched the second leg of ‘Jeena Isi Ko Kehte Hai’...

Features Bollywood star Katrina Kaif along with regional brand ambassadors Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched...

The 360-degree marketing campaign was created by L&K Saatchi & Saatchi Taking the conversation ahead on Father’s Health, Future Generali India Life Insurance company Ltd...

Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that the multi-brand store offers. In...