Tags STORY
Marketing Moments
Diwali ads: Love and homecoming at the heart of campaigns...

This year, brands aim to redefine what Diwali means beyond the celebrations

By Team PITCH

Marketing Moments
Ahead of Diwali, brands fire up experiential marketing

From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of....

By Team PITCH

Marketing Moments
Festive campaigns come alive with Gen AI sparkle

Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry

By Shantanu David

Marketing Moments
Sixer for OOH: Brands paint the town blue for World...

Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of....

By Tanzila Shaikh

Marketing Moments
Festive Marketing: CMOs use AI tools to optimize spends

From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart....

By Kanchan Srivastava

BrandTalk
Luminous Power Technologies' #ILLUMINATINGLIVES Campaign Sparks the True Spirit of...

The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai,....

By Team PITCH

BrandTalk
HP launches ‘Walk to The Light’ campaign to adopt ‘digital...

Showcases the transformative impact of digital education on small businesses

By Team PITCH

BrandTalk
vivo celebrates the joy of homecoming in new Diwali campaign

The campaign is crafted by FCB India

By Team PITCH

Marketing Moments
Tapping the trend: What's inspiring ad world this cricket &...

The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability....

By Tanzila Shaikh

Marketing Moments
Tata Motors brings more cheer to the season; launches ‘India...

Doubling the cheer and festivities for its customers, Tata Motors has announced the commencement of ‘India ki Doosri Diwali’....

By Team PITCH