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Marketing Moments
Paytm crisis: What's at stake for the homegrown fintech major?

Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value....

By Chehneet Kaur Kanchan Srivastava

Marketing Moments
Consumer's decision journey is like a feedback loop: Soumya Mohanty

Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India....

By Sonam Saini

Marketing Moments
Building Purpose-led, Future-fit Brands: India Brand Conclave 2024 on Feb...

India Brand Conclave 2024 will be held in Mumbai

By Team PITCH

Marketing Moments
How brands celebrated Republic Day

From highlighting the contributions of every profession to portraying the common man as a hero, each brand distinctively conveyed its....

By Team PITCH

Marketing Moments
What’s driving the Brand Bharat narrative?

A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in....

By Shantanu David

Marketing Moments
'Brand messaging for South does not change, but how we...

Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit....

By Team PITCH

Marketing Moments
e4m Pride of India – Tamil Nadu: Over 60 'Made...

Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK....

By Team PITCH

Opinion
Marketing Narratives will have to be Insight Driven

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

By Prashant Dhar

Opinion
D2C Brand Marketing: betting on Omnibrands, Omnichannel Commerce, and High-quality...

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

By Lakshmi Rebecca

Marketing Moments
e4m Pride of India Brands – Tamil Nadu to be...

The fourth edition of the conference will be held in Chennai on 24 January 2024

By Team PITCH