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Jain, Marketing Director at Lenovo India, unveils the insights behind the new launch, the brand's focus on marketing, its vision....
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
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Prior to this, Mohit Kumar held the position of Senior Manager - Digital Media and Content
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share....
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
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Keerthana Ramakrishnan, Chief Marketing Officer, 82°E talks about the first year of being in business, marketing and distribution strategy, plans....
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has....
At India Brand Conclave 2024, experts talked about the collaboration between technology and purpose to create brand innovations
With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians &....
