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Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that....
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of....
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies....
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We....
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification....
Experts say it is not just the smaller number of meters but also the slow pace of installation of these....
The data will be released every Thursday
A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data....
