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As the year draws to a close, we take a look at the key events of the broadcast industry from....
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to....
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems....
Brands and experts say that they still rely on the news genre as it delivers the right audience in a....
In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation....
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting....
As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches of 2020-21 as....
Lulla, CEO of BARC India, addresses key topics such as TV viewership....
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39....
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the....
