Tags STORY
Marketing Moments
BARC India’s revenue marginally up to Rs 323 crore in...

Profit down 60% to Rs 33.57 crore

By Sonam Saini

On The Move
Nielsen’s Dolly Jha to soon join BARC: Report

Jha stepped down as the Managing Director of Nielsen India in April

By Team PITCH

Marketing Moments
No major impact on ad volumes in news ratings blackout

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....

By Tasmayee Laha Roy

Marketing Moments
Bombay HC rules Sebamed can continue claiming their soap is...

However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed....

By Team PITCH

Marketing Moments
Ex-BARC execs manipulated Telugu & Kannada news genre ratings, exposed...

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of....

By Team PITCH

Marketing Moments
Network18’s PAT more than doubles to Rs 333 cr for...

The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and....

By Team PITCH

Marketing Moments
TRP scam chargesheet alleges Republic & BARC nexus in TV...

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with....

By Team PITCH

Marketing Moments
TV advertising in 2020: 10 out of top 20 brands...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....

By Team PITCH

Marketing Moments
Life without BARC data: Direct market feedback becomes the new...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....

By Tasmayee Laha Roy

Marketing Moments
TRP Scam: Will BARC’s credibility take a hit?

Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020....

By Team PITCH