Tags STORY
Marketing Moments
BARC India FY20 net loss narrows, revenue increases

The ratings agency has reduced its net loss to Rs 5 crore for the fiscal ended 31st March 2020 from....

By Team PITCH

Marketing Moments
'BARC renaming Impressions as AMA will avoid confusion over metrics'

Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not....

By Team PITCH

Marketing Moments
BARC India renames Impressions'000 as AMA'000, new update to be...

Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has....

By Team PITCH

Marketing Moments
Over a month into BARC blackout, news genre sees no...

Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was....

By Tasmayee Laha Roy

Marketing Moments
Regulatory certainty is a must for any content producer: K...

In his first interview as IBF chief, Madhavan spoke to Naziya Alvi....

By Naziya Alvi Rahman

Marketing Moments
Our ad inventory is running at full capacity even during...

In a chat with e4m, Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on....

By Tasmayee Laha Roy

Marketing Moments
Edu & Ecom-Education ad volume up 3 fold against last...

The spike has been the highest in Aug-Oct when compared to the same period in 2019 The advertising volume in....

By Team PITCH

Marketing Moments
Is govt committee on TV ratings an intrusion in BARC's...

Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the....

By Sonam Saini

Marketing Moments
TV sees highest ad volume in 5 years: BARC

As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16....

By Sonam Saini

Marketing Moments
‘We will counter shrillness with intensity, noise with depth &...

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....

By Tasmayee Laha Roy