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Marketing Moments
IPL 13 viewership 28% higher than IPL 12: BARC India

As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion....

By Team PITCH

Marketing Moments
Amazon.in, Myntra & Flipkart continue to be among top 10...

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top....

By Team PITCH

Marketing Moments
IPL 13 sees 30% jump in per match viewership over...

As per BARC data, the first 32 matches of IPL 2020 have....

By Sonam Saini

Marketing Moments
Vi emerges as top brand in week 36: BARC

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%....

By Team PITCH

Marketing Moments
18% jump in ad insertions for top 10 advertisers in...

According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there....

By pitchteam

Marketing Moments
Punit Goenka named new Chairman of BARC India

Punit Goenka, MD & CEO, Zee Entertainment Enterprise Limited, has been elected as the new Chairman of TV Viewership measurement....

By pitchteam