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Industry observers say X may see selective growth as it caters to categories tied to real-time info; suggest stronger brand-safety

Print media owners have been hesitant to cover costs amid ongoing economic challenges delaying the survey, sources said

Advertising on IPL allows Google to reach new digital users and can be a proactive step to remind advertisers of its market share, say domain...

The move aims to deepen the understanding of smaller advertisers about the ad industry, ISA president Sunil Kataria tells e4m

e4m spoke to Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar as he sheds light on key initiatives, advertising opportunities, and market...

Sunil Kataria, President of Indian Society of Advertisers, also spoke to e4m on ISEC, IRS and creating an AI playbook

While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list

Advertisers using CTV for better targeting capabilities and engagement opportunities, thanks to expansion of internet access in tier cities and increasing affordability of smart TVs

The Services & Auto sectors retained their top two positions, with 30% and 20% of ad volumes respectively, during Jan-Sept 2024 over Jan-Sept 2023

Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies

ISA in its ‘Brand Safety Playbook’ has called for brands to choose a structured approach to assess and enhance brand safety practices

The second phase follows the introduction of the Model Media Agency Agreement in October last year

According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move

As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big...

Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts

No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024

While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a...

The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising...

While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders

The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer...

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...

India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from the industry share the cause...

While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is...

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the...

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies

Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry...

An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...

In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without the need for creators to...

The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines to ensure users are aware...

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...

As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...

Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in...