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While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and....
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial....
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself....
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared....
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive....
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can....
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the....
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from....
