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The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to....
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....
Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of....
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in....
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the....
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad....
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
