ad-spends

As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

For the quarter, total income increased by 13.5 per cent to Rs 779.21 crore from Rs 686.43 crore year-on-year

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume

Revenue from operations rose to Rs 62,175 crore in FY25 from Rs 60,852 crore in the previous fiscal

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming conservative, brands experts say the focus has shifted to...

In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper...

Just as demand showed signs of bouncing back, fresh volatility in the markets has dampened hopes of sustained consumer sentiment—leaving advertisers cautious once again

The company’s revenue from operations has increased 64% to Rs 5,405 crore from Rs 3,288 crore the previous year

According to multiple reports, while Kamala Harris spent about $27 million on Google and Meta platforms combined, Donald Trump has shelled out nearly $8.6 million...

The advertisement and promotion expenses of the FMCG giant reduced to Rs 3182 crore in Q2 compared to Rs 3247 crore spent in the same...

With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry...

Profit for Q1 FY25 was $2.1 million

AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say...

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of social media followers & the...

As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print...

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the sector’s sluggish growth

India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research

These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web...

PAT saw an uptick of 63%

TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive...

According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore

The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being...

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter At the onset of the...

Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch,...