BrandTalk STORY
BrandTalk
'E-comm advertising in India could be 25-30% of digital AdEx...

Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce....

By Javed Farooqui

BrandTalk
Brands need to stay relevant to customers in the changing...

At WPP Commerce 2022, Kedar Lele, ED Customer Development, HUL & Head of CD- South Asia, explained how brands can....

By Team PITCH

BrandTalk
‘Our goal is to make the broadcast business profitable by...

Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and....

By Javed Farooqui

BrandTalk
Finecast will accelerate the idea of integrated TV planning in...

Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and....

By Javed Farooqui

BrandTalk
Not metaverse or AI, but content is key: Laj Salam,...

Salam, Founder/Managing Director at PlainSpeak, speaks to e4m about evolving with the digital world and what the future of marketing....

By Team PITCH

BrandTalk
Use of all channels is essential to reach out to...

Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market

By Shantanu David

BrandTalk
Titan's IRTH intends to create long meaningful relationships with consumers:...

Gupta, CEO and VP of Titan (fragrances and accessories), lets us in on the growth targets, media mix and vision....

By Kanchan Srivastava

BrandTalk
'Zivame played pivotal role in shifting perceptions about innerwear category'

Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more

By Team PITCH

BrandTalk
‘Britannia strives to keep up with evolving preferences of each...

Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with....

By Ritika Raj

BrandTalk
We want to be the one-stop destination for everything for...

The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online....

By Ritika Raj

BrandTalk
For Booking.com, the ICC deal is a great marriage between...

Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India....

By Javed Farooqui

BrandTalk
Want to see Ogilvy India become the feeder for rest...

Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman

By Naziya Alvi Rahman

BrandTalk
One of my key goals is to get the market...

Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge....

By Shantanu David

BrandTalk
We will make a return on the IPL digital rights...

The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during....

By Javed Farooqui

BrandTalk
'Watching Cricket World Cups is so immersive you feel your...

We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups....

By Team PITCH