BrandTalk STORY
BrandTalk
‘Britannia strives to keep up with evolving preferences of each...

Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with....

By Ritika Raj

BrandTalk
We want to be the one-stop destination for everything for...

The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online....

By Ritika Raj

BrandTalk
For Booking.com, the ICC deal is a great marriage between...

Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India....

By Javed Farooqui

BrandTalk
Want to see Ogilvy India become the feeder for rest...

Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman

By Naziya Alvi Rahman

BrandTalk
One of my key goals is to get the market...

Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge....

By Shantanu David

BrandTalk
We will make a return on the IPL digital rights...

The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during....

By Javed Farooqui

BrandTalk
'Watching Cricket World Cups is so immersive you feel your...

We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups....

By Team PITCH

BrandTalk
We have simplified the customer journey: Manish Dubey, ICICI Prudential

The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making....

By Kanchan Srivastava

BrandTalk
Want to be more affable, inclusive & non-polarizing as a...

Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and....

By Ritika Raj

BrandTalk
‘My dearest memory of watching a World Cup on TV...

We bring you an interview series with marketing leaders across the spectrum as they discuss their fondest memories of watching....

By Team PITCH

BrandTalk
‘Indian SVOD segment still very competitive with no clear winner’

Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers....

By Javed Farooqui

BrandTalk
Very few markets have the potential that India has at...

The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues....

By Kanchan Srivastava

BrandTalk
Chatbots will become primary means of digital communication with consumers:...

The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with....

By Kanchan Srivastava

BrandTalk
Making targeted efforts to utilise digital channels: Shyam Steel’s Megha...

The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming....

By Mansi Sharma

BrandTalk
We have not just touched pre-Covid levels in OOH, we...

In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022....

By Sonam Saini