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Meta's Twitter rival 'Threads' set for launch on Thursday

BY Team PITCH

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Facebook owner Meta said that its Twitter alternative 'Threads' will go live on Thursday, July 6, according to media reports. The app is available for pre-order on Apple Store. The platform will be linked to users' Instagram accounts.

The "text-based conversation app" will function like Twitter with text-based posts that can be engaged with. Users can come together to form communities over topics of interest. They can follow and connect directly with their favourite creators and other like-minded people.

The news of the app release comes in the wake of an alleged "cage match" between Meta boss Mark Zuckerberg and Twitter owner Elon Musk.

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