BRAND JOURNEY

Star India’s sports business loss expands by 50% in H1FY24

The conglomerate reported an 11% YoY increase in revenue from operations that stood at Rs 2.4 lakh crore in the quarter ended March 2024

The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers

Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories

In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...

Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating

This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...

The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages

The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke