Meta mulls ad-free Instagram, Facebook in India: Report
Meta is mulling the introduction of an ad-free subscription plan in India by 2024, according to a news report as the company looks at a similar plan in the European Union. Meta, the parent company of Facebook, Instagram and WhatsApp, has been considering monetising its platforms on a global level and this action comes on the heels of this plan. Last week, reports suggested that Meta plans to charge $14 a month for Ad-Free Instagram or Facebook in the European Union. This move comes at a time when the Zuckerberg-led company is concerned about the tech regulations in India which could have changed the way the internet operates. "While the firm is striving to comply with the newly enacted Digital Personal Data Privacy (DPDP) Act, there will be intensified discussions on the optimal ways to ensure full compliance with data protection regulations. A pilot for a paid, ad-free subscription option for users in India, following a trial in the EU, is likely to be rolled out in mid- or late-2024," people familiar with the matter said.
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