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Marketing Moments
JioCinema launches ad-free subscription service starting at Rs 29

Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will....

By Team PITCH

Opinion
D2C Brand Marketing: betting on Omnibrands, Omnichannel Commerce, and High-quality...

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

By Lakshmi Rebecca

Marketing Moments
PVR INOX subscription model: A blockbuster or flop?

As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a....

By Team PITCH

Marketing Moments
India OTT subscription rev growth dips due to IPL rights...

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

By Kanchan Srivastava

Marketing Moments
Meta ad-free plan: Time for brands & agencies to think...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....

By Nilanjana Basu

Marketing Moments
Meta mulls ad-free Instagram, Facebook in India: Report

The pilot for a paid subscription may be rolled out in mid or late 2024

By Team PITCH

Marketing Moments
Why ‘subscription-first’ is a buzzword amongst D2C players

While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing....

By Team PITCH

Marketing Moments
Facebook takes feud with Apple over iOS privacy to the...

The Facebook published full-page newspaper ads which alleged that Apple's privacy policy will force users to pay subscription charges or....

By Team PITCH

Marketing Moments
Dish TV India posts consolidated subscription revenue of Rs 765.7...

The operating revenue for the quarter stands at Rs 846.4 crore, down 5.2% Y-o-Y Dish TV India Limited has reported....

By Team PITCH