With Instagram content now indexed by Google and Bing, influencer marketing takes a leap from in-app virality to full-fledged discoverability.
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The latest Instagram update will allow public content from accounts to appear in search engine results, giving influencers greater visibility beyond the platform
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India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal...
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Kohli's decision to limit branded content on his Instagram feed reflects a broader shift among top-tier influencers who are increasingly prioritizing authenticity over overt promotion,...
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While some users see the change as a necessary evolution to accommodate modern content trends, others have complained about user preferences being ignored
LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to...
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained,...
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base...
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper...
The pilot for a paid subscription may be rolled out in mid or late 2024
Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...
Instagram Lite app began testing in India in December 2020 Instagram has just announced an update for the new Instagram Lite app - people will...
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...
The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...
As per media reports, the feature, which is currently being piloted on mobile devices, is expected to help the company to retain users on its...
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more India is clearly...
In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without the need for creators to...
On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case...
As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks...
Instagram today announced an AR effect called ‘Share Your Light’, and a host of IGTV shows with creators such as Shirley Setia, Kusha...
The actor will promote the brand on Instagram using branded content ads Instagram has announced partnership with actor Kareena Kapoor Khan to engage with her...
Seek virtual blessings from Ma Durga at your home and stand a chance to win exciting gifts Keeping consumer centricity and innovation at...
Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart. Instagram...
Dentsu Webchutney’s social hack on the brand’s Instagram page turns users into detectives… As the T20 fever reached its culmination,...
The campaign highlights that acid attacks are not just a national problem, but an international one
A chance to win vouchers worth Rs 50,000 Say hello to India's first Instagram treasure hunt with Bent Chair's Christmas campaign #FindingBentsy. The home decor...