Tags STORY
Marketing Moments
YouTube, WhatsApp, FB & X lose users in urban India:...

YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while....

By Kanchan Srivastava

Marketing Moments
Meta outage: Facebook, Instagram issue resolved after disruption

X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival

By Team PITCH

Marketing Moments
What's driving Meta's revenue gain from click-to-message ads?

The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due....

By Nilanjana Basu

Marketing Moments
Meta ad-free plan: Time for brands & agencies to think...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....

By Nilanjana Basu

Marketing Moments
Meta mulls ad-free Instagram, Facebook in India: Report

The pilot for a paid subscription may be rolled out in mid or late 2024

By Team PITCH

Marketing Moments
Instagram launches ‘Remix’ on Reels

Provides a new way to create content Instagram today announced a new feature, Remix, to provide....

By Team PITCH

Marketing Moments
Now view Reels, within the Instagram Lite app

Instagram Lite app began testing in India in December 2020 Instagram has just announced an update for the new Instagram....

By Team PITCH

Marketing Moments
'Businesses are on Instagram because the platform drives business outcomes'

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a....

By Javed Farooqui

Marketing Moments
Twitter, Facebook, Instagram block Donald Trump

The action came after social media posts by the US President, claiming fraud in the election he lost to Joe....

By Team PITCH

Marketing Moments
Deepika Padukone’s social media wipeout: What happens to past promotions...

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy,....

By Tasmayee Laha Roy