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Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash
The campaign, started during the Asia Cup and now ongoing during the ICC Men’s Cricket World Cup, encourages fans to....
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can....
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but....
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14....
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then....
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the....
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will....
The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and....
The innovation will enable an easier viewing experience on mobile phones
