According to latest MPA report advertising-led models are expected for over 70% of incremental revenue growth over the decade.
Netflix already holds Pay-1 rights to SPE films in key markets such as the U.S., Germany, and Southeast Asia.
Board backs Netflix deal, flags excessive debt and execution risks in revised hostile offer
New projections indicate robust growth ahead for video, digital and emerging entertainment segments as consumption patterns evolve
Veteran marketing leader steps into expanded role to drive growth and audience engagement across key Asia-Pacific and New Zealand markets
Despite improved financing terms and higher breakup fees, investor concerns persist as Warner Bros Discovery’s board continues to back Netflix’s rival offer.
Oracle co-founder steps in to back the all-cash offer as Warner Bros. Discovery continues to back its Netflix deal
Streaming Giant Reaffirms Support for Netflix–Warner Bros. Discovery Merger as “Superior and Certain”
Subscription Surge and Lower Marketing Spend Drive Strong Financial Turnaround
PwC Outlook flags streaming, internet advertising and esports as key growth engines reshaping India’s entertainment economy
Academy signs multi-year global partnership making YouTube the official home of the Oscars through 2033
The former Dream11 VP and ex-Disney+ Hotstar growth leader steps into a pivotal role, strengthening Amazon MX Player’s product and expansion strategy.
$108.4 billion counter-offer challenges Netflix’s newly announced takeover deal
Elara Capital flags pressure on broadcasters, theatres, and mid-sized OTT players as consolidation accelerates
Exclusive talks begin as Paramount falls behind in the high-stakes race to acquire the media giant.
Platform exits real-money gaming to launch ad-driven, second-screen watch-along experience
Warner Bros Discovery receives revised bids from Netflix, Comcast and Paramount Skydance
Balaji Telefilms owned ALTT earned ?45 cr revenue in FY24 even as it operated without a CEO, MD, or woman director, a violation of company...
YouTube’s reach monetisation and freedom draw creators and brands are backing them say experts
FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ecommerce, say experts
In an exclusive conversation with exchange4media, actor Dhruvin Shah, Founder & CEO of JOJO, shares his success story, strategy and expansion plans
Close on YouTube’s heels is erstwhile JioCinema with 31% share
Gaurav Banerjee, CEO of Sony Pictures Networks India, shared his insights on the current challenges and opportunities facing the content business in India while speaking...
OTT experts say the solution lies in innovating the content slate; skewed budget allocations blamed for the crisis
Netflix India unveiled its content slate for 2025 on Monday
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
ShareChat's advertising revenue has increased 23% to Rs 315 crore
Industry insiders say there are concerns that unchecked competition from streaming services could jeopardise the traditional cable and DTH markets
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
The Viral Fever bagged the 'Content Company of the Year' title
The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis
The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio...
The revenue of the company has grown 8% to $8.54 billion
The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery After entertaining millions of Indian...
The streaming giant’s revenue stood at $6.64 billion Netflix has reported its Q4 2020 earnings. The streaming giant’s revenue stood at $6.64 billion. The earnings...
Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021...
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...
The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...