Tags STORY
Marketing Moments
Rajkummar Rao and Patralekhaa marvel at Kenstar cooler's 'AC waali...

The two actors have been roped in as brand ambassadors

By Team PITCH

Marketing Moments
Blue Star unveils summer campaign with Virat Kohli

The campaign has been conceptualized and executed by FCB Interface

By Team PITCH

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Google vs start-ups: Is building Indian app store a permanent...

Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a....

By Sohini Ganguly

Marketing Moments
Budget no constraint for opportunities to drive large-scale impact with...

Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other....

By Team PITCH

Marketing Moments
Disney-RIL merger: IPL advertisers to lose bargaining chip?

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in....

By Kanchan Srivastava

Marketing Moments
Viacom18, Disney merger announced formally, JV to be valued at...

Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson

By Team PITCH

Marketing Moments
Fortune wants you to rediscover the joy of 'ghar ka...

Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting

By Team PITCH

Marketing Moments
Viacom18-Star India merger announcement expected this week: Reports

As per reports, Reliance and Walt Disney have signed a binding agreement for the merger

By Team PITCH

Marketing Moments
Will start-ups make a comeback in AdEx in 2024?

Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still....

By Sonam Saini