Tags STORY
BRAND JOURNEY
‘We have localised Japanese anime & made it relevant to...

Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’....

By Team PITCH

Marketing Moments
T20 World Cup: Disney Star keeps ad rates unchanged

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it....

By Team PITCH

On The Move
Disney Star announces retention bonus amid merger concerns

An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is....


On The Move
Abilasha Anish gets new role at Disney Star

Abilasha Anish has been elevated to Head of Marketing for Disney+ Hotstar (South) and Star Vijay

By Team PITCH

Marketing Moments
Wavemaker, Mindshare, Lodestar UM led FY23 media agencies’ ranking in...

Maruti, Reckitt, PhonePe, P&G (digital), Swiggy, Pernod Ricard,Vivo Mobiles, Beiersdorf, Ferrero, Berger Paints, Jaguar Land Rover among main account moves....

By Team PITCH

Marketing Moments
IPL: Star Sports releases promo for opening match with Akshay...

Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films

By Team PITCH

Marketing Moments
Brandformance: D2C brands fuse brand building & performance for the...

Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of....

By Shantanu David

Marketing Moments
Disney Star ropes in Dream11 as co-presenter for IPL 2024

Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and....

By Team PITCH

Marketing Moments
IPL 2024: Broadcasters on edge as brands take too long...

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed....

By Naziya Alvi Rahman

Marketing Moments
Disney Star onboards Asian Paints as associate sponsor for IPL...

Asian Paints was one of the key sponsors in IPL 2023 as well

By Naziya Alvi Rahman