Tags STORY
Marketing Moments
Coca-Cola & Disney Star strike Rs 160-crore sponsorship deal for...

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on....

By Naziya Alvi Rahman

Marketing Moments
Disney Star bags Rs 150-cr sponsorship from Mahindra Auto for...

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with....


Marketing Moments
Disney Star, Sony & Viacom18 in the fray for BCCI...

The media companies will be taking part in the online auction for TV and digital rights

By Aditi Gupta

Marketing Moments
'ICC World Cup is the right turning point for the...

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this....

By Team PITCH

Marketing Moments
Indian Super League: Rs 550 cr set as base price...

As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only

By Team PITCH

Marketing Moments
Asia Cup: Disney Star seeks Rs 26 cr for TV...

The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the....

By Team PITCH

On The Move
Kingshuk Mitra named Ad Sales Head at Disney Star

Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports

By Team PITCH

Marketing Moments
Disney Star pitches ICC WC Co-Presenting at Rs 118cr for...

As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship....


Marketing Moments
Startup slowdown: Alarm bells for media & advertising sector?

Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels....

By Kanchan Srivastava

On The Move
K Aravamudhan to head public policy portfolio at Viacom18

The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian....

By Team PITCH