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YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while....
The fund will help the company invest further in its ad targeting technology as well as continue the growth of....
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Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
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Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader....
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices....
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’....
Nearly 200 employees fired in second such exercise this year
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive....
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers....
