social-media

Agency to lead the brand’s digital storytelling with strategic and creative ownership

Nowadays, with 20 to 100 influencers involved in a single campaign, it's critical to evaluate fit, authenticity, and relevance from among millions of potential creators,...

ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products

Under the latest update, teens under 16 will no longer be able to go Live on Instagram or disable the feature that blurs images with...

While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement, storytelling, and real impact over follower counts

A post on LinkedIn by Amazon Prime Video social media strategist Saumyaa Chitravanshi says that the platform is looking out to collaborate with social media...

With their authenticity and emotional pull, child influencers have been offering a unique advantage to brands in terms of engagement vis-a-vis their grown-up counterparts

According to a LinkedIn post by the company, the agency should specialise in meme marketing and pop culture

Gaming spearheaded this surge, experiencing a staggering 213% growth in the initial two years, according to exclusive data shared by Qoruz

The case, brought by advertisers, accuses Meta of overcharging by inflating the number of people their ads might reach

The platform will shift to a community-based system, Community Notes, where users can contribute to rating and providing context for content

The ban raises several questions, not the least being: how will social media platforms adapt to losing a substantial chunk of their audience?

The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee...

LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content

X has agreed to comply with court-imposed conditions, including appointing a new legal representative and paying fines

The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion

Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI...

Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers

YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained,...

The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company...

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.

Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms...

Nearly 200 employees fired in second such exercise this year

The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer...

Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and...

Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment

Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets...

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing...

The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the secret to wealth creation lies...

The breaking news campaign is backed by fun social content As 2020 draws to an end, Nutralite strikes the perfect balance between taste and health,...

The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates With its vision ‘Built For...

The account will be handled from BC Web Wise’s Gurgaon office Digital marketing company BC Web Wise has bagged the social AoR mandate for SBI...

The mandate will be handled by the agency's Gurgaon office Global premium cosmetics brand Faces Canada has awarded its social media mandate to the award...

Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation Winter ushers...

Though neither Google nor ShareChat has confirmed, media reports speculate that Google is all set to invest $1.03 billion in ShareChat Tech giant Google is...

This is part of the campaign to promote money transfers from bank a/c Paytm has launched three new ads on social media, as part of...

The campaign invites audiences to take advantage of the festive season excitement to stay fit with StepSetGo’s Step.Earn.Redeem hook StepSetGo (SSG) today released...

Kalyan Jewellers’ brand ambassador Katrina Kaif took to her social media account to join the #TraditionOfTogetherness trend, with a stunning Diwali look wearing...

 Great Learning launched its new social media campaign #NewBeginning. As a part of this Diwali campaign, the company will be offering free...

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...

‘TRICK-O-TREAT’ If ‘Trick o Treat’ is actually relatable to any celebrity, it’s definitely relatable to Kardashian-Jenner clan. The Kardashian family is everywhere. The family has...

Only a version of if that fits with our belief systems. "People use facts like a drunk person uses a lamp post. Not to see...

It does not come as a surprise to me that technology has taken over our lives, slowly but steadily making each one of us crave...