sap

Shantanu Sapre returns to Lowe Lintas, having spent over 15 years in the earlier stint with the agency

Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of technology with empathy are redefining the future of healthcare...

WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume

According to the company, neither Meta nor WhatsApp can access the content of the messages or the summaries

Pooja Sharma, VP – Presales, Solutioning & Customer Experience at ValueFirst, spoke at the Pitch CMO Summit 2025 on WhatsApp's 'unmatched scale and daily relevance'

WhatsApp has enabled users to add music clips to their Status updates. This feature allows for the inclusion of 15-second audio snippets alongside photos or...

57% of India’s internet users are in rural and tier-2+ cities, yet ad targeting and content curation still favor metros and English speakers due to...

The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking...

Prior to this, Swati Sapna held the role of Manager - Unscripted & South Originals at the company

2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp

Conceptualized by Lowe Lintas, this film is an ode to the timeless elegance, rarity, and versatility of natural diamonds

Marked by substantial revenue growth and strategic advancements across its platforms, Meta continues to be an indispensable partner for brands

Enterprises small and big benefited greatly from WhatsApp's innovations that enabled them to communicate, transact and build relationships with customers

Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai

Sapangeet Rajwant was Viacom18’s Senior Vice President-Marketing

YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained,...

Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India

Prior to this, Manish Prasad held the role of Head of Industries at the company

‘Sapno ki Kishte’ is the brand’s International Women's Day campaign

The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance

The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts

As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed

As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed

WhatsApp head Will Cathcart emphasised that these ads won't appear inside chatboxes

According to sources, Radio Mirchi is close second

The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'

Singh educates viewers on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once...

Our pick of the ads that impressed us between June 16 and 30

‘Sapno Ki Azadi’ campaign by Modicare Limited comprises of a beautifully curated mix of initiatives After an impactful association last year Modicare Limited, one of...

A special docuseries on the kabaddi heroes, Starting today Star Sports, India’s leading sports broadcaster, is set to showcase a special documentary 'Dream On: Sapno...

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether...

WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users...

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...

Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...

The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...

Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language...

India’s favourite stand-up comedians, Sapan Verma, Kaneez Surka, Ashish Shakya and Vipul Goyal seen taking the challenge on social media among others...

Payments is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment Starting today, people...

WhatsApp has introduced disappearing messages. Making the announcement, the company in a statement said, "Today, WhatsApp messages often live on our phones forever. While it’s...

Kulmeet Bawa, President and Managing Director for SAP Indian Subcontinent, shares insights on media companies, their digital transformation and overall industry scenario Industries across sectors...

Facebook has also said it will add a shopping button on WhatsApp that will be functional in India later Facebook has said that it will...

With the lockdown and social distancing norms keeping customers at home, ŠKODA Auto India and PHD Media India have come together to launch...

Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown Adidas has...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sapangeet Rajwant, Head - Marketing and Digital – Hindi Mass Entertainment & Head...

OLX, India’s No.1 classifieds platform, unveiled its new marketing campaign with the brand promise of creating win-win exchanges on the platform. The brand promise...

Gearing up for an aggressive marketing agenda across its family of apps, Facebook expands its India leadership team Facebook today announced a new...

Global Sportswear giant adidas and Jammu & Kashmir based football club Real Kashmir FC together unveiled the club’s 2019-2020 home jersey dedicating it to fans...

Launches the VRCT jacket as a canvas of individuality & self-expression, through the voice of Swapna Barman, Dipika Pallikal & Simranjit Kaur  ...

Bajaj will be responsible for brand-building and driving business growth for the chat-based doctor consultation platform DocsApp, a chat-based doctor consultation platform, has appointed Ashish...

Jio was launched two years ago to empower every Indian with the power of data. In less than two years, Jio garnered a subscriber base...

Amura Marketing Technologies, a leading digital marketing agency headquartered in Pune, has announced the appointment of Mr. Praveen Kumar as CEO and Mr....

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