Tags STORY
On The Move
Rachna Oberoi bids farewell to NDTV after 16 years

She was overseeing Special Projects and Brand Solutions at NDTV

By Ruhail Amin

Marketing Moments
ROI Riddle: Time to look past the one-size-fits-all tactic?

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down....

By Sohini Ganguly

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

BrandTalk
We're talking ROI, not just price when it comes to...

Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about....

By Sonam Saini

Marketing Moments
ROI better with privacy-led solutions: Google allays advertisers’ Privacy Sandbox...

In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the....

By Kanchan Srivastava

Marketing Moments
‘If you build content with the right reach and relevance,...

e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content....

By Team PITCH

Marketing Moments
Can the Jio Bharat Phone app store take on Android?

Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the....

By Shantanu David

Marketing Moments
Amazon's 'entry' into Google-CCI case fires up rivalry between the...

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American....

By Kanchan Srivastava

Marketing Moments
Android case: Google says India antitrust body ‘protecting’ Amazon

Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business....

By Team PITCH

On The Move
3 senior media buying heads move out of Zenith -...

According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers

By Team PITCH