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The tech giant, however, faces strict limits on search contracts and data sharing

Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of tangible advantage, note marketing experts

Google has offered to change how it operates in India as part of the settlement apart from paying Rs 20.24 crore in penalty

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience

The potential separation of Android and Chrome from Google could fundamentally alter the digital advertising landscape, creating new opportunities for smaller players, say experts

Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI

Measuring the true impact and ROI of programmatic campaigns in India's complex digital advertising ecosystem is a multifaceted challenge, say experts

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance...

She was overseeing Special Projects and Brand Solutions at NDTV

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about the various innovations the broadcaster...

In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out...

e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content marketing in today’s times

Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...

Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business model

According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...

As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to...

Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and...

The agency will handle strategy and communication across digital, social and mainline for the brand Troikaa Pharmaceuticals Ltd.has appointed BBDO India as the AOR for...

Panelists Kunal Kishore, Shalini Rao, Yadvinder Singh Guleria, Tanveer S.Uberoi and session chair Vani Gupta Dandia spoke on content & brand innovation on Day 1...

The 360-degree campaign will be led by television and digital platforms Oberoi IBC has roped in actress Tamannaah Bhatia to endorse VelnikIndia’s brand Kaveri Mehndi...

Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up

 The campaign aims to reinstate hard work and dedication in everyday lives Mysore Deep Perfumery House (MDPH) and Zedblack, launched their

The global business and communications consultancy Sterling Media has won the coveted PR Firm of the Year award at the second annual UK-India Awards 2018,...

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A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing markets for chocolate. As per...