Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs...
Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers
Net profit stands at Rs 14.2 crore and ad revenue remains stable
In this role, Dorelle will drive the agency’s strategic expansion, strengthen its market position, and spearhead its next phase of innovation and growth
Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report
Through Dil Se Sherni campaign, Ganga Fashions celebrates these extraordinary women, transforming them into icons of confidence and self-belief
Experts share that while tech can streamline operations for retail media, anticipating consumer behaviour & preferences helps brands deliver hyper-personalised experiences to increase engagement
Aniket Kulkarni joined Pioneer in December 2023
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25...
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it...
Karnik has been elevated to Managing Director of Content, Entertainment, and Sports for GroupM India
The company's EBITDA stood at Rs 211 crore
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, say industry players
Poornima Sharma joined Netflix in February 2020 as partner marketing lead
Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands
The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry
The company divested in DineOut & ILN Properties, partially sold its shares in Delhivery, and plans to launch a Fintech Platform, as per regulatory filing
The company has recorded a revenue of Rs 431 crore for the quarter
The company's net profit has come down 30%
The company earned $143 billion, posting a 13% increase YoY, exceeding analyst expectations of $141 billion
The company's net profit after tax for the quarter showed 22% growth
CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman Thompson and VMLY&R
The company's total revenue grew to Rs 602 crore
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business
The company’s revenue from news business stood at Rs 357 crore in Q2 FY24, also up by 20% Y-o-Y
The mandate was won following a multi-agency pitch process
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does...
Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
The campaign video focuses on the aspect of crunch being the hero Cornitos, the made-in-India nachos brand launches its new campaign ‘Crunch ka Superhero’ campaign....
The Cornitos logo will be worn by the team on its official playing and training jersey Delhi Capitals today announced premium nachos brand Cornitos as...
The company recently crossed the milestone of having impacted 1 million learners on its platform Great Learning, one of India’s leading EdTech companies for higher...
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based...
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...
Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...
The platform aims at bringing equality in non-academic learning, by blurring the boundaries of availability and reach of celeb mentors Unlu has announced the launch...
Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...
The digital campaign urges audiences to stay safe at home and ‘Enjoy Responsibly’
Great Learning launched its new social media campaign #NewBeginning. As a part of this Diwali campaign, the company will be offering free...
The campaign highlights the spirit of celebration Saraf Furniture has...
The campaign unleashes numerous offers on prominent brands for customers to maximize their savings during their festive shopping This festive season, National Payments...
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging...
The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020 EdTech firm Great Learning has released a new...
While growth slowed with 2.2m paid net adds in Q3 vs. 6.8m in Q3’19, the company says that it is primarily due to their record...
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID Today, businesses are going...
Vikram Agarwal, MD, Cornitos believes that brands have an opportunity to become pillars of stability in an unstable world by offering realness and intimacy to...
Company will donate Rs 500 to PM Cares Fund for each pledge and contribution In an effort to applaud the work of...
Blue Dart, India's leading express logistics service provider and part of Deutsche Post DHL Group (DPDHL), operates 6 dedicated Boeing 757 freighters each with a...
In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...
Happy mcgarrybowen, the creative and design agency from the house of Dentsu Aegis Network, has further strengthened its creative prowess with the appointment...
5 customers will win smart phones & 10 customers will win Titan watches through a Slogan Contest Blue Dart, India’s leading logistics...
“Go Green”: Upgrade to an A.O.Smith Green Series RO Water Purifier Get Rs 3000 off on Your...
Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Oppo’s latest phone - the F7, powered by AI (Artificial...
The Mayor of London, Sadiq Khan recently proposed to ban adverts for foods high in fat, salt and sugar from the entire transport network of...
A. O. Smith has been recognized as “India’s Most Trusted Water Heater Brand” in the Brand Trust Report 2018. Commenting at this recognition ...
Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Hitachi, positioning it as a ‘brand accessible for...
Cornitos, the flagship brand of Greendot Health Foods Pvt Ltd brings Hot and Spicy Coated Green Peas in an all new packaging and without onion...
BBC Worldwide India has kicked off the last month of the year with 3 major awards wins, including a Gold at PromaxBDA Asia Awards held...
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