Colgate-Palmolive India ad spends grew 30% in Q2FY24

The company's net profit after tax for the quarter showed 22% growth

by Team PITCH
Published - October 27, 2023
2 minute To Read
Colgate-Palmolive India ad spends grew 30% in Q2FY24

Colgate-Palmolive (India) has reported a 6.1% increase in net sales for the second quarter, reaching Rs 1,462.4 crore as of September 30, 2023, compared to Rs 1378.3 crore in the same period in the previous year. Domestic growth was reported at 6.6% for the quarter.  

The company's net profit after tax for the quarter showed growth of 22.3% at Rs. 340.0 crore, as compared to the net profit of Rs. 278.0 crore for the corresponding quarter in the previous year. EBITDA margins continue to improve, up 120 bps vs. sequential quarter and up 340 bps vs. prior year quarter driven by pricing and efficiencies. 

In the first half of the fiscal year 2023-24, the company achieved a net sales growth of 8.3%, reaching Rs. 2,777.1 crore as of September 30, 2023, as compared to Rs. 2,564.9 crore for the same period in the previous year. Meanwhile, the net profit after tax for the half-year exhibited growth of 25.8%, totalling Rs. 613.7 crore. 

Meanwhile, the company's advertising expense for the quarter grew 30.12% to Rs 205.9 crore against Rs 158.2 crore in the same period previous year. 

Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India) said, "We continue to be happy with our momentum and continue to be focussed on strengthening our brand portfolio & delivering superior products to consumers. In this quarter we have doubled down on the Colgate Strong Teeth relaunch, expanding reach & availability. This has been further supported by the excellent performance of Colgate Max Fresh, which has been relaunched with the best, proprietary freshness technology. We have also restaged our largest toothbrush franchise, Colgate Zig Zag with a superior mix that focuses on its core equity of deep, interdental cleaning. Our domestic growth remains strong, registering a 6.6% increase over the previous year quarter, with our toothpaste segment witnessing higher single-digit growth.”

She further added that as the market leader, fostering healthy oral care habits among Indians is both a privilege and a responsibility. “In line with this objective, and our pursuit to elevate India's dental health standards, we have released a film this festive season called 'The Sweet Truth'. The film brings alive the importance of night time brushing and we hope this educational message will help in driving the important action of brushing at night and thereby preventing cavities.”

RELATED STORY VIEW MORE