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Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while optimising messaging, channels, and offers

Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement

Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...

Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift

In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways

ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with...

Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper...

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions for brands

The campaign spans across TVC, digital and social, OOH and in-stores, reaching consumers through multiple touchpoints

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...

The campaign is part of a larger visibility initiative of Godrej Enterprises Group

The campaign for Next-Gen Advantis IoT 9 Digital Lock reinforces the brand's promise of secure, stress-free living

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year

JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options

The Board has advised the company to proactively settle any pending adjudication proceedings with SEBI in a time-bound manner

In its BSE filing, Zee informed that the tribunal has recalled its order sanctioned on August 10 approving the merger

Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8

Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem

Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive...

The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more

The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016 Kansai Nerolac Paints Ltd. (KNPL), one of the...

On the occasion of ‘International Day of Women and Girls in Science’, Mahindra Rise celebrates some of the brave, intelligent and revolutionary women...

The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...

The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and how the digital business of...

Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...

Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...

TikTok's mission to inspire creativity and bring joy has made it the go-to platform for everyone to share fun, creative, and meaningful content. Recently, internationally...

3500+ Employees of ZEE to join the initiative with personal contributions Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) intensifying its fight...

The Essel Group (“Group”) is planning to sell ~16.5% stake in ZEE Entertainment Enterprises Limited (“ZEEL”) to financial investors. The Group seeks to sell up...

Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by September Essel Group has announced...

ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy. One month into...

Indian Web space is evolving and we as an audience have also evolved. From short clips to web series, online content has seen a huge...

Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...