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BrandTalk
If you're not in the experience business, you're not in...

The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event

By Team PITCH

Marketing Moments
Will 3D add a new dimension to DOOH in India?

Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein

By Team PITCH

Report Watch
Gaming market in India to grow at CAGR of 27%...

The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and....

By Team PITCH

Report Watch
e4m-ESP Indian Online Gaming Landscape 2023 Report: Glimpses unveiled

The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can....

By Team PITCH

Marketing Moments
Micro-influencers playing big roles for brand marketing

These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this....

By Tanzila Shaikh

Marketing Moments
Disney Star gives pink slips to India staffers

The layoffs will be done in multiple rounds, as per industry sources

By Team PITCH

Marketing Moments
Spends on mobile advertising to witness a spike: Report

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....

By Misbaah Mansuri

Marketing Moments
Radio saw 5 times rise in average ad volumes/day in...

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and....

By Noel D'souza

Marketing Moments
$500 mn spent by Indian consumers on apps across iOS,...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth....

By Javed Farooqui

Marketing Moments
180 days that changed our world 180 degrees

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on....

By Aditi Mishra