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Marketing Moments
Paid search leads in auto sector’s digital AdEx

According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising,....

By Sohini Ganguly

Marketing Moments
Print’s ad spend share drops 15% in last 7 years

According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with....

By Chehneet Kaur

Marketing Moments
Tailored cross-channel ads key for brand building: Tarun Ummat, Teads...

At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power....

By Aditi Gupta

Report Watch
Digital advertising industry expected to grow at 23% CAGR by...

The industry is estimated to reach Rs 62,045 crore by 2025, the report stated

By Team PITCH

Marketing Moments
Using tech has become quite native to the Indian audience:...

Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling....

By Sonam Saini

Marketing Moments
AI will be the big thing that will change the...

Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital....

By Shantanu David

Marketing Moments
dentsu-e4m Digital Advertising Report 2024 to be unveiled today

The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of....

By Team PITCH

Marketing Moments
dentsu-e4m Digital Advertising Report 2024 to be unveiled tomorrow

The eighth edition of the dentsu-e4m Digital Advertising Report explores the theme - ‘A Small Step for Humanity, a Giant....

By Team PITCH

Marketing Moments
Establishing a culture of responsibility within the digital advertising community

With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate....

By Simran Sabherwal

Report Watch
Ad volumes see 19% growth in first 39 matches of...

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of....

By Team PITCH