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Report Watch
Vikram Sakhuja implores advertisers to reject measurement generated by media...

At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television....

By Ritika Raj

Report Watch
Focus on premium products & modern trade: Sam Balsara’s advice...

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted....

By Team PITCH

Marketing Moments
India’s total AdEx expected to grow at 12.2% in 2024:...

Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report....

By Team PITCH

Pitch Feature
Digital projected to grow 17% in 2024

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

By Team PITCH

Pitch Feature
Cricket, elections to help TV AdEx grow 8% in 2024

TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024

By Team PITCH

Pitch Feature
Print media clocks 4% AdEx growth in ‘23, to reach...

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx....

By Team PITCH

Pitch Feature
Radio to maintain 12% growth in 2024, thanks to elections

In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs.....

By Team PITCH

Pitch Feature
Cinema advertising projected to surge 35% in 2024

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

By Team PITCH

Pitch Feature
At 13%, OOH trumps TV & Print AdEx growth rate...

According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore

By Team PITCH

Marketing Moments
Pitch Madison Advertising Report 2024 to be unveiled today

The report will analyse how and where advertising money was spent in the past year, and project the future of....

By Team PITCH