rap

With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

The project, spanning eight years, is expected to generate revenue exceeding ?100 crore

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Sanjeev Goyle, CEO- OOH & Rural, Rapport, talks about the benefits of taking out-of-home to the non-metros and why sustainable practices are non-negotiable

The account size is estimated to be between Rs 150 crore and Rs 200 crore

The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'

Campaign urges first-time voters to actively cast votes in the General Elections

The brand addresses the issue of fake orgasms in women

This campaign has been created by Publicis Worldwide India

Malcolm Raphael has been with the media company for 15 years

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”

The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors

The app-based commute service has launched a five-film campaign for its new customer-centric initiative

Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign...

With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime

Looks to bring awareness to the customers on the benefits of using Rapido service Rapido, India’s largest bike taxi platform, today announced the launch of...

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether...

The company has also approved transfer of the digital publishing business of the company to Rapidcube Technologies Private Limited The Board of Directors of Zee...

Customers can send an image of the batch no of the bottle to csc@marico.com to avail of the ceritifcate In the light of the honey...

The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories...

The Epic FIFTH Season of the Animated Hit Series Now Available Graphic India, India’s leading original character entertainment company, announced today that the...

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...

Featuring Bollywood Actor Vinay Pathak, Kotak Life’s #PooraPlan is a complete family protection insurance offering, which covers Life and also Critical Illnesses & Disabilities...

BS Yeddyurappa was sworn in as the Chief Minister of Karnataka this morning with BJP emerging as the single largest party securing 104 seats at...

Talking about Brand Experience at the Women Economic Forum held at New Delhi, Kanika Agarwal, CEO and Founder, FemPeers, Passion Peers & Rapid Rabbits, Singapore...

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury car owners and potential customers,...

India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending voice to a new generation...