ola

Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media...

The investment will enable Goldi Solar to expand its production

Veteran media sales leader concludes over a decade-long tenure as VP (Sales)

Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not just ads, drives consumer choices...

Volumes drop in India due to early monsoons and border conflict, but APAC revenue rises 3% to $1.57 billion

Elevated as Global Head of Brand; Previously Led APAC Marketing

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs

ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products

Nicholas Kontopoulos, Vice President of Marketing at Twilio, shares why brands must tread carefully, ensuring that AI-driven personalization remains meaningful

With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to innovate, inspire trust, and stay...

Gagandeep Bedi will report directly to Shivam Ranjan, Head of Marketing, Motorola Asia Pacific

According to the report by Taboola, the social media ad spend is projected to reach $273 billion in 2026

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

She will lead product enhancement initiatives in alignment with strategic goals and market needs

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

Adding to the experience of the campaign is a anthem crafted by VML Delhi

Arjun Ravi Kolady, Head of Advertising at Spotify India, spoke about digital audio trends, importance of personalization in advertising and more at the e4m Auto...

The campaigns feature Sharvari and Vedang Raina in separate films

RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year

Influencer marketing needs to clean up its act before stricter regulations make non-compliance too costly to ignore, say experts

Ram Mehrotra was previously with Astral Limited as its Senior Vice President of Sales and Marketing

By 2025, AI tools are expected to redefine how brands choose, collaborate with, and evaluate influencers

Charles Dolan, who also launched Cablevisions Systems Corp, is credited for transforming the TV industry

Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral

Adam Singolda, Founder and CEO of Taboola, engaged in an exclusive chat with e4m on the company’s global vision for the future of content discovery

Manish Tolani, Vice President & Commercial Director, South Asia, Hilton tells us about the recent campaigns undertaken by the hotel chain and why the company...

Experts say the first step in any crisis is to take a step back and assess the situation from a wider perspective rather than react...

The public spat has ignited debates online about how company leaders should handle criticism on public platforms and whether engaging in such disputes serves any...

Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India

Google has announced that it will be slashing its API fees for Indian clients by up to 70% starting from August 1

Ola moving away from Google Maps could save the company Rs 100 crore annually and also chart a new course in monetisation, say experts

The campaign promotes healthier snacking during the ICC Men’s T20 World Cup 2024

At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web

At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India

The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt

To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur

Vishal Bhola was earlier with Unilever for over two decades; he was also Managing Director at Whirlpool

Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India

Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian...

Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands

The campaign has been conceptualized by Ogilvy

The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X

The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...

The activation provides a first-hand experience of India’s softest and tastiest soya

The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.

Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 series on various mediums and make...

The global sports brand has also unveiled a new logo

The campaign has been designed by Mullen Lintas

The campaign has been conceptualised by Ogilvy

FanCode will be the exclusive broadcast partner to Formula 1 streaming all race weekends in India, including practice and qualifying sessions, F1 Sprint events and...

In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail...

Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India

Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar

Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage

The fourth edition of the conference will be held in Chennai on 24 January 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India

T M Narasimhan will report to Prashanth Mani who will continue to be the head of Motorola’s Asia Pacific business

Prior to this, Sharma held the role of Director - Business Strategy at the company

Guest Column: Shivam Ranjan, Head of Marketing at Motorola, Asia Pacific Unveils Tomorrow's Marketing Landscape By Navigating the Impact of Emerging Technologies

Rahimtoola, CMO, Tilaknagar Industries delves into the ‘Welcome the Now’ campaign's mission, values, and strategic leverage, key growth numbers, plans for future and more

This collaboration marks Noise’s first-ever funding and a part of the Series A round

From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands

The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations

She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can...

The announcement was made during the launch event of Motorola razr 40 Ultra and razr 40

In light of Razr series launch, Ranjan, Head of Marketing at Motorola - Asia Pacific, speaks about disrupting markets, changing advertising strategies and working closely...

Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer

Bachlaus has quit as Head of Marketing after a stint of over 5 years at the paint major Peeyush Bachlaus – Head of Marketing –...

Before Ola and Furlenco, she had a nine-year stint with Unilever in various roles Ola Head of Global Marketing Aishvarya Murali has moved on from...

Company Offered $500,000 In Free Advertising to Women-owned Business As Part of International Women’s Day and Women’s History Month  Taboola, a global leader in...

Amar Ujala will also leverage Taboola Newsroom’s insights Taboola, a global leader in powering recommendations for the open web, helping people discover things they may...

Agency Credits Goes To Mullen Lintas Marico Limited, one of India’s leading FMCG companies, has launched the communication campaign for its latest launch, Saffola Oodles...

The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016 Kansai Nerolac Paints Ltd. (KNPL), one of the...

New offering brings together ad format innovation in placements of high impact, complete control for ad adjacency and exclusive readership data Taboola, a global leader...

It is curated specially for people who are concerned about their health and perform physically strenuous activities Recognised for their premium peanut butter after successfully...

The TVC also highlights what a day in one’s family looks like today In line with its aim to strengthen its presence in the health...

Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...

In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights Taboola today released Taboola Readership Study insights...

Customers can send an image of the batch no of the bottle to csc@marico.com to avail of the ceritifcate In the light of the honey...

Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization...

According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards India's top honey brands...

SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...

The newly launched chocolate has no added sugar and is naturally sweetened Sugar Free has ventured into the premium dark chocolate category with...

Taboola Newsroom Uses Machine Learning to Help Publishers Grow, At a Time When Global Subscription Levels Have Increased by 110 Percent  ...

 Paytm Diwali Tambola offers users the chance to win upto Rs. 11,000 by collecting much-loved Diwali items on their Tambola ticket Paytm...

Ola today announced a Diwali contest ‘SHUBHARAM’ for its driver partners across Bengaluru, Mumbai, Hyderabad and Kolkata. The contest is aimed at enabling...

Taboola, focusing on making the open web and publishers thrive side by side to tech platforms, today announced a major adoption milestone for...

The COVID-19 pandemic has impacted not only the businesses but also our lives and the environment we live in. The domestic energy consumption...

Expands a new product to the existing range of merchandise targetting 5-7% contribution from merchandise sales to the overall revenue by 2025 ...

As a leading player in Solar Water Pumps, Tata Power Solar is working on measures to make India cleaner, greener and self-dependent. Our Solar-Powered Water...

Aims to support 48 hospitals, impacting 9600 healthcare and medical staff, and more than 65,000 public service personnel As the need to step...

Follows release of Coca-Cola’s global film “For the Human Race” that salutes positivity, togetherness and the human spirit Coca-Cola has released a series...

  Kansai Nerolac Paints Ltd. (KNPL) has recently announced a first of its kind industry-wide initiative, titled #PaintTheirFuture, to extend a helping...

The account will be handled out of the agency’s Mumbai office Nerolac Paints has added Leo Burnett to its roster of creative agencies after a...

Katy Perry, Bebe Rexha, DJ Khaled, Steve Aoki and More Kick Off 60 days of Live Music Streaming for Fans Around the World...

Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International Flipkart, India’s homegrown e-commerce platform, has announced the appointment of Sriram Venkataraman...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Mayur Hola, Head of Global Brand, OYO Hotels & Homes lists top 10...

Internet harassment against women is at an all-time high in India. OYO Hotels & Homes, a young startup and the world’s leading hotels...

In light of COVID-19, OYO released three interesting digital films - ‘Everyday Heroes’, ‘Ditch the handshake, Do the Namaste’ and ‘Heroes of OYO’ The world...

With the outbreak of coronavirus pandemic, Motorola urges people to start practicing social distancing by staying at home, and following the rules

New design celebrates both the brand’s rich history and contemporary vision The Glenlivet, a global leader within the booming single malt Scotch category,...

New program developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients  

Air New Zealand has released latest safety video 'A Journey to Safety' Air New Zealand has today hatched its latest safety video A Journey...

Crompton Greaves Consumer Electricals Ltd, a leader in the Consumer Electricals and Durable space, today announced the launch of its first ever TVC campaign titled...

The brand aims to bring out the hidden football talent from the north-eastern hinterlands Keeping up the spirit to support India’s budding sports talent, Asian...

Lenovo Mobile Business Group is pleased to announce the appointment of Shivam Ranjan as the Head of Marketing for Motorola Mobility India Pvt...

With this B2C initiative, Influencer marketing will enter a new phase Buzzoka, India’s most disruptive influencer marketing agency is all set to enter...

Ola welcomed as many as 16 dogs in the office to celebrate International Dog Day. Earlier this year, the company announced that it...

Bajaj will be responsible for brand-building and driving business growth for the chat-based doctor consultation platform DocsApp, a chat-based doctor consultation platform, has appointed Ashish...

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...

When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix It hails back in its...

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...

Foodpanda, India’s fastest growing food delivery company today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic...

The campaign, ‘Dil ki haalat, pet se pakad’ aims to drive awareness of the impact of belly fat on heart health Saffolalife, a...

? To focus on issues of public interest ? To develop knowledge repository and thought leadership specific to mobility, allied services, energy, environmental...

  Ola plans to expand nationwide by the end of 2018   Set to begin operations in South Wales and Greater Manchester shortly  ...

smartwater, the premium water brand from Coca-Cola India, in association with Lakmé Fashion Week (LFW) announced winners of ‘The Platform’, a programme to...

Spuul, the popular global video-on-demand (VOD) platform today announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola...

The International Day of Yoga celebration saw over 100 participantsfrom Kendriya Sainik Board, Department of Ex-ServicemenWelfare (Ministry of Defence) and Ola Sainiks ...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

Ola’s Mother’s Day campaign seeks to break stereotypes of mothers being uncomfortable with technology Known for its unconventional and quirky digital...

Conceptualised and designed by WATConsult, ‘Beat the Crave’ campaign aims to help consumers adapt a healthy lifestyle

The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic

POPxo - India’s largest community for women, announced raising INR 37 Crore in funding. The investment round was led by Neoplux (Doosan Group,...

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has announced its continued association with...

Kansai Nerolac Paints Ltd, one of India's leading and innovative paint companies, embarked on an initiative to spread the message of healthy living by taking...

Ola, India's mobile app for transportation, presented their women driver partners with an exclusive opportunity of meeting film star Vidya Balan. The meetup was a...

- Contest winners will get a chance to drive with Mika Häkkinen - Gurugram will experience the roar of the Caparo T1 as Mika Häkkinen...

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