In an exclusive interaction with PITCH, Tanmay Prusty, CMO, said Crompton is in the midst of a subtle yet meaningful transformation, internally dubbed Crompton 2.0.
Seasoned leader steps into the top role to drive growth and strategic direction for the agency across key markets in the region
Seasoned media strategist steps into a broader role to drive integrated media and digital investment initiatives across the company
New AI-powered platform aims to enhance planning precision and creative effectiveness for brands in a data-driven landscape
Seasoned Ogilvy leader appointed to steer Indonesia operations and accelerate integrated growth across the region
Brands recalibrate strategies with disciplined spending, retail focus and value-led offers as demand moderates
From attribution challenges to AI-driven optimisation, 2025 reshaped how brands measure effectiveness and plan for growth in the evolving digital landscape
Renowned singer joins the iconic rice brand to elevate cultural connection and strengthen consumer engagement
Contemporary jewellery brand strengthens connection with younger consumers through strategic celebrity partnership
The seasoned B2B brand-builder joins Uber to fuel the next phase of growth for its global commerce media business.
McCann, VML, Adam & Eve\TBWA, VCCP and AMV BBDO compete as the retailer searches for its next creative lead
Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns
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Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India writes about ‘Efficient & Effective’ Marketing Strategy for...
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...