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Our weekly take on ads that caught our eye or failed to make an impression
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Close on YouTube’s heels is erstwhile JioCinema with 31% share
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Content available for free. But for those looking for uninterrupted viewing, subscription plans start at Rs 149
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With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
According to the network, IPL 2024 was a huge success on JioCinema, reaching 620 million viewers, a growth of 38% YoY
Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will...
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for...
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...
Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital...
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past...
The 13 sponsors are collectively for both TV and digital
The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per...
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per...
According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17
The process has been set in motion, a media report says