Tags STORY
Marketing Moments
Is JioCinema’s new subscription plan sustainable?

Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while....

By Aditi Gupta

Marketing Moments
JioCinema launches ad-free subscription service starting at Rs 29

Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will....

By Team PITCH

Marketing Moments
Big tech tie-ups: A new digital ad landscape in the...

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open....

By Shantanu David

Marketing Moments
IPL 2024: Broadcasters on edge as brands take too long...

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed....

By Naziya Alvi Rahman

Marketing Moments
JioCinema signs 6 sponsors for IPL 2024

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came....

By Sonam Saini

Marketing Moments
Jasprit Bumrah and Kapil Dev turn teammates for Tata IPL...

Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22

By Team PITCH

Marketing Moments
JioCinema’s IPL campaign has MS Dhoni playing double role

JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil....

By Team PITCH

Report Watch
'Want to recreate the Super Bowl experience for advertisers on...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch....

By Team PITCH

Marketing Moments
Using tech has become quite native to the Indian audience:...

Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling....

By Sonam Saini

Marketing Moments
JioCinema sticks to last year's IPL ad rates: Well played?

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will....

By Sonam Saini