godrej

From mirrored floors and 3D illusions to playful storytelling and AR-led activations, August’s outdoor campaigns showed that OOH today is about experiences, not just visibility.

Harshdeep Chhabra, Global Media Head of GCPL, outlined the company's revamped media and advertising strategies that have propelled it to become India’s fifth largest advertiser...

From long-awaited wins to debut victories, Indian agencies are resetting the stage with fresh momentum and global recognition at Cannes Lions 2025

The campaign spans across TVC, digital and social, OOH and in-stores, reaching consumers through multiple touchpoints

Speaking at a media roundtable, GCPL Managing Director & CEO Sudhir Sitapati shared that the company has moved away from traditional media silos and now...

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

The campaign is part of a larger visibility initiative of Godrej Enterprises Group

The campaign for Next-Gen Advantis IoT 9 Digital Lock reinforces the brand's promise of secure, stress-free living

The mandate was earlier with Madison World

The consumer products major has recorded operational revenue of Rs 4,825 crore

Kataria will take over from Balram Singh Yadav, who has been re-appointed the Managing Director of the company for a further period from May 1,...

Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts explore why bold, intricate designs of...

Here’s everything you need to know about the shortlisted candidates

In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries...

In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries...

The account will be serviced from the agency’s Mumbai office

Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families

On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years

The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners

A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said

Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event...

Most creative spots we saw between December 1 and 15

The campaign is titled #GrowthKiUdaan

Conceptualized by Lightbox, the in-house creative studio of GCPL. ?

The new ad film shows cattle approaching court to demand for better quality feed

This National Vaccination Day, the brand aims to spread positivity and awareness around the ongoing COVID-19 vaccination drive One of the key challenges the...

Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth Consumer tech products...

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems to be working just fine...

The growth is compared to the same period last year News has been the top genre this year, predictably due to Covid, lockdown, the Sushant...

Godrej Protekt, a personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), unveiled new TVC’s for Protekt Health Soap and Protekt Air &...

The Godrej Group today announced its entry into the financial services industry. With Godrej Housing Finance (GHF), the Group aims to build a long term,...

The digital film feature Southern India’s popular actor-couple Sneha & Prasanna Godrej Expert, hair colour brand from the house of Godrej Consumer Products...

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej...

The digital film has been conceptualized by Lowe Lintas Godrej Hit has unveiled a new festive digital film for Lal Hit, the brand’s offering to...

Reckitt Benckiser, ITC, and Proctor & Gamble spend more on GEC, movie and music Four of the top five advertisers on television-- Hindustan Unilever Limited,...

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...

Gambhir has resigned for personal reasons and will step down as Managing Director and CEO on June 30 Godrej Consumer Products Limited (GCPL) has announced...

Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Swati Rathi, Head of Marketing, Godrej Appliances elucidates what marketers should do to...

 Organises experiential drives of Tata Nexon EV at the fourth edition of Godrej L’Affaire Tata Motors has partnered...

The new Masterbrand campaign of Pond’s aims to encourage women to begin lifting those internal barriers by simply trying to overcome their inner hesitations https://youtu.be/-S31ADIUk7c...

Godrej Hit, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India,...

Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Ltd, has unveiled a campaign to celebrate Global Hand Washing Day....

Godrej aer pocket, one of India’s leading range of bathroom fragrances, has unveiled a new TVC campaign in which it establishes the...

The joys of parenthood are redoubled when parents share childcare equally. This not only supports women in the workplace – but also affords...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

India stands host to the 43rd edition of World Environment Day.  The theme for the event this year is “Beat Plastic Pollution”, an...

Isobar India, the digital agency from Dentsu Aegis Network, collaborated with Godrej Security Solutions to launch India’s first Voice-Enabled Mobile Banner.

#Toraiseachild Godrej yet again establishes itself as an organization that is committed to build an...