Tags STORY
Report Watch
Larger gaming players absorbed GST shock, further consolidation on cards:...

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E....

By Kanchan Srivastava

Marketing Moments
What does 5G bring in for advertisers?

With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself....

By Anjana Naskar

Marketing Moments
Dream11 posts 37% surge in ad spends

Dream11’s overall advertising promotional expenses increased from Rs 2,158 crores in FY '22 to Rs 2,964 crores in FY’23

By Team PITCH

Marketing Moments
Expect a 25% rise in our media spends in 2024:...

Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a....

By Sohini Ganguly

Marketing Moments
Gaming levels up in 2024 as brands line up at...

This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of....

By Shantanu David

Marketing Moments
2023: Gaming and eSports level up with brands in tow

This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship,....

By Shantanu David

Marketing Moments
Epic win against Google: An inflection point in the gaming...

The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say....

By Shantanu David

Pitch Feature
Games e-commerce platforms play

As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on....

By Team PITCH

Marketing Moments
GST to be levied on online gaming from Oct 1

The tax will be applied not to each value of the bets placed but to the entry amount that users....

By Team PITCH

Marketing Moments
Will 28% GST be endgame for Indian gaming advertising ecosystem?

Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the....