gaming

As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup

The cricket body is expected to float a fresh tender to find a replacement following the exit of the fantasy sports giant.

India is at a crossroads between regulation and prohibition, as the ban on real-money gaming apps promises user safety but threatens jobs, ad revenue, and...

This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them

By criminalising real-money gaming and its promotion, the Bill threatens one of the fastest-growing sources of India’s advertising economy.

'With this positioning, we aim to inspire both seasoned and aspiring poker players', says Joydeep Mukherjee, CMO at Deltatech Gaming

This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem

Founder Jatin Varma, co-founder Karan Kalra and Event Director Sonal Varma will be stepping back from day-to-day operations

From team associations, on-ground activations and digital campaigns, gaming brands are looking to increase reach while building on the fandom

By signing the code, online gaming intermediaries pledge to act in good faith, ensure transparency, and prioritise user safety

Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on...

With a staggering 13.85 crore gamers and an annual growth rate of 11.82% projected until 2026, the sector shows no signs of slowing down

Post the acquisition, the founders of AFK Gaming will become shareholders of NODWIN Gaming and will join different verticals within NODWIN Gaming

Before joining NODWIN, Atin Suri founded The Experiential Hub

Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of...

NCoE to enhance India’s soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content, said PIB

Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate...

The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and commercial viability of esports content

Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena

Akshat Rathee, Co-Founder and Managing Director of Nodwin Gaming, spoke to e4m on relevance of the Global South, the focus on brand building and integration...

Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report

Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational...

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth...

With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising...

Dream11’s overall advertising promotional expenses increased from Rs 2,158 crores in FY '22 to Rs 2,964 crores in FY’23

Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in...

This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of non-endemic brands and the rise...

This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen...

The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts

As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’,...

The tax will be applied not to each value of the bets placed but to the entry amount that users pay

Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and...

The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies

Industry players term the decision as unfortunate and catastrophic; some say it could also boost the gaming black market

The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead

The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...

Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited Dina D'Souza...

This transaction marks the complete exit from Nazara by WestBridge Ventures, which had been an early investor in Nazara since 2005 Nazara Technologies Limited (Nazara),...

WinZO, one of India’s largest vernacular social-gaming platforms, has unveiled its brand new campaign that highlights and celebrates the small yet gratifying winning...

The body announced that the changes are a result of months of research, studying various global self-governing organisations The Federation of Indian Fantasy Sports, a...

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India,...

All such advertisements must carry a mandatory warning message, the guidelines have said The Ministry of Information and Broadcasting (MIB) has issued an advisory directing...

The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines to ensure users are aware...

Flipkart today announced that it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha, a mobile gaming startup that runs...

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put...

MyTeam11-One of India’s leading fantasy sports platform with a user base of over 15 million users today announced the launch of the MyTeam11...

DreamHack is one of the world’s largest digital gaming festivals in the world Event to be live streamed on VOOT...

Dream11, has launched an integrated campaign #DimaagSeDhoni featuring its Brand Ambassador, the iconic cricketer and former Indian cricket captain Mahendra Singh Dhoni. Dream11’s new advertising...