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Nazara strengthens IP-focused strategy with launch of official Bigg Boss mobile game

Nazara strengthens IP-focused strategy with launch of official Bigg Boss mobile game

  • by Team PITCH
  • November 06, 2025

Bigg Boss: The Game has been developed in collaboration with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment


Blanket gaming ban: A necessary reset or a missed opportunity?

Blanket gaming ban: A necessary reset or a missed opportunity?

  • by Team PITCH
  • August 21, 2025

India is at a crossroads between regulation and prohibition, as the ban on real-money gaming apps promises user safety but threatens jobs, ad revenue, and...


How My11Circle played IPL 2025: Strategy, storytelling & post-tournament wins

How My11Circle played IPL 2025: Strategy, storytelling & post-tournament wins

  • by Sunidhi Vijay
  • June 23, 2025

In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament and its broader implications


Level Up or Log Out? Netflix bets on classic games to keep viewers plugged in

Level Up or Log Out? Netflix bets on classic games to keep...

  • by Shantanu David
  • May 27, 2025

Netflix’s gaming push signals evolution in transmedia storytelling and a new dimension of interactivity, particularly in a mobile-first market like India, note industry watchers


Ananya Panday tops list of leading celeb endorsers in IPL 18: TAM Report

Ananya Panday tops list of leading celeb endorsers in IPL 18: TAM...

  • by Team PITCH
  • May 05, 2025

During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season


PokerBaazi launches new ad films featuring Shahid Kapoor

PokerBaazi launches new ad films featuring Shahid Kapoor

  • by Team PITCH
  • March 27, 2025

The films are part of ‘Tu Poker Khelta Hai Kya?’ campaign


Being diverse and inclusive comes naturally to us: Shyamala Ramanan, Mia by Tanishq

Being diverse and inclusive comes naturally to us: Shyamala Ramanan, Mia by...

  • by Simran Sabherwal
  • March 12, 2025

Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why innovation is a way of...


India’s gaming industry levels up in 2024

India’s gaming industry levels up in 2024

  • by Team PITCH
  • December 20, 2024

With a staggering 13.85 crore gamers and an annual growth rate of 11.82% projected until 2026, the sector shows no signs of slowing down


Vinesh Phogat’s Olympics loss: Bruised but not beaten, say brand experts

Vinesh Phogat’s Olympics loss: Bruised but not beaten, say brand experts

  • by Chehneet Kaur
  • August 08, 2024

Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected


My11Circle experiencing strong user & revenue growth with IPL partnership: Saroj Panigrahi

My11Circle experiencing strong user & revenue growth with IPL partnership: Saroj Panigrahi

  • by Kanchan Srivastava
  • May 20, 2024

e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy...


Games24x7 elevates Tridib Mukherjee to Chief Data Science & AI Officer

Games24x7 elevates Tridib Mukherjee to Chief Data Science & AI Officer

  • by Team PITCH
  • May 03, 2024

Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years


Anil Kapoor tells 'apne type ke log' to try their hand at poker in Junglee Games ad

Anil Kapoor tells 'apne type ke log' to try their hand at...

  • by Team PITCH
  • February 23, 2024

The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone


Neeraj Chopra is new brand ambassador of Visa in India

Neeraj Chopra is new brand ambassador of Visa in India

  • by Team PITCH
  • February 06, 2024

The Olympic gold medalist has also joined Team Visa ahead of the Olympic Games Paris 2024


Epic win against Google: An inflection point in the gaming industry?

Epic win against Google: An inflection point in the gaming industry?

  • by Shantanu David
  • December 18, 2023

The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts


Games24x7 unveils new brand identity

Games24x7 unveils new brand identity

  • by Team PITCH
  • December 11, 2023

The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke


IOA announces Liberty Shoes as Formal Shoe Partner for Asian Games

IOA announces Liberty Shoes as Formal Shoe Partner for Asian Games

  • by Team PITCH
  • September 08, 2023

Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies


$500 mn spent by Indian consumers on apps across iOS, Play Store in 2020: App Annie

$500 mn spent by Indian consumers on apps across iOS, Play Store...

  • by Javed Farooqui
  • January 15, 2021

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...


Paytm First Games brings back fantasy cricket

Paytm First Games brings back fantasy cricket

  • by pitchteam
  • June 04, 2020

India’s leading gaming destination Paytm First Games has brought back the excitement of cricket for fans of fantasy sports with the two latest cricket tournaments...


Tencent Games announces India’s biggest eSports Tournament-PUBG MOBILE Campus Championship 2018

Tencent Games announces India’s biggest eSports Tournament-PUBG MOBILE Campus Championship 2018

  • by pitchteam
  • September 07, 2018

Students across 1000+ colleges in 30+ cities of India to compete for INR 50 Lakhs in prize money including scholarships Tencent...


Fantasy Sports affirmed as a ‘Game of Skill’ in India

Fantasy Sports affirmed as a ‘Game of Skill’ in India

  • by pitchteam
  • February 27, 2018

India’s first report on 'The Laws Relating to Fantasy Sports Games in India’ was unveiled at IFSG's GamePlan 2018 The Indian Federation of Sports Gaming...


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  • HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

    HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

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