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Saikot Das was most recently Senior Director – Marketing & Brand Experience at Levi Strauss & Co
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Fashion brands are leveraging AI and martech to enhance personalisation, optimise inventory, enable omnichannel experiences, redefine customer engagement and drive business growth
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Nandita Sinha on fashion-forward consumers, company culture and the driving forces behind Myntra’s success and growth over nearly two decades
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Through Dil Se Sherni campaign, Ganga Fashions celebrates these extraordinary women, transforming them into icons of confidence and self-belief
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Prior to this, Sougata Basu was with ace turtle as AVP and Business Head
Nihir Parikh, who has been with the company since 2015, has stepped down on account of personal commitments
Biba’s Mother’s Day campaign features TV actress Shilpa Saklani
This innovative campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two
Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
India’s leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India’s ace designer Tarun Tahiliani to form a new...
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited Dina D'Souza...
The eight-part India’s first fashion reality series powered by H&M made over one billion impressions and recorded more than 150 million views Myntra’s search for...
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and...
The three-day event will bring together some of the leading names in the world of lifestyle, beauty and personal care Femina and Grazia India announce...
Boat teamed up with popular Designer Masaba known for her quirky prints at Lakmé Fashion Week 2020 and unveiled a line of colorful...
First high street brand in India to collaborate with Fairtrade India to offer a sustainable fashion line Over the years, sustainable and responsible...
Uniting colours with love, Max Fashion, India’s leading value-fashion brand, introduces Holi campaign “Holi Apno Wali’. The concept of the film spins around...
Alia Bhatt and Ranbir Kapoor – Bollywood’s most adored and closely followed couple will appear on-screen for the second time this year for...
As Myntra Fashion Superstar moves towards its grand finale, the competition is heating up. The 7th episode of the 8-part series, saw an...
The jeans brand expands its innerwear category in north India Pepe Jeans London has entered the North...
The film will feature on TV, digital, print, 1000+ cinema halls and social media platforms Allen Solly, India’s pioneer brand in casual work...
The collection symbolizes the finest Design and Craftsmanship to Innovation and Functionality India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., unveils...
Van Heusen, India’s premium fashion power house brand for men and women from Aditya Birla Fashion and Retail Limited, unveiled its latest innovative...
Durga Puja is one of the most auspicious festivals celebrated in India. With the aim to connect with their audiences and strengthen their...
Over 100+ unique styles starting at INR 999 Flipkart Fashion, India's largest online fashion store, announces the launch of its in house label...
Jabong, India’s leading online fashion destination has announced the launch of a one of its kind 4 day shopping extravaganza, the Showstopper Festival, being held...
Flipkart lands another punch by releasing their latest all-rounder campaign on making trendy fashion accessible and affordable. The campaign that lasts for 10 weeks connects...
The Mandhana Retail Ventures Ltd & Tappoo Group of Companies partner to distribute Being Human Clothing apparel line in Fiji Being Human Clothing – a...