Tags STORY
Marketing Moments
Agencies for AI regulation in India

This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative....

By Shantanu David

Marketing Moments
Shemaroo to put in Rs 75 crore to expand broadcast,...

The company is expected to come up with new offerings in FY24

By Team PITCH

Marketing Moments
Meta starts last phase of lay-offs

The employees affected are in marketing, site security, content strategy and corporate communications, as per reports

By Team PITCH

Marketing Moments
Twitter’s pay-per-article en route: Will it get a flying start?

While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility....

By Shantanu David

On The Move
Starcom wins digital mandate of multiple P&G brands

The account size is over Rs 100 crore

By Team PITCH

On The Move
Social Panga wins digital marketing mandate for Carl Zeiss Vision...

The account was won post a multi-agency pitch

By Team PITCH

Marketing Moments
Voot-JioCinema merger set before IPL: Report

The process has been set in motion, a media report says

By Team PITCH

BrandTalk
Customer-first is the core behind new content slate: Manish Kalra

ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more

By Aditi Gupta

Marketing Moments
Netflix ad-supported plan has 5 million active users

The OTT platform launched its $7 per month tier with ads in November 22

By Team PITCH

Marketing Moments
Diya Mirza says 'choose minerals not chemicals' in new ad...

The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens

By Team PITCH