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Marketing Moments
Adidas-BCCI reveal the all-new Team India Jersey

The team jersey will be available in three different price points to increase accessibility for all fans

By Team PITCH

Marketing Moments
Twitter ad sales down 59%, fails to meet sales projections

An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million....

By Team PITCH

Marketing Moments
Dabur Enters the Cooling Oil Category with ‘Dabur Cool King...

The new oil is enriched with 11 Ayurvedic Herbs and has an innovative cooling chill tube with peppermint cooling crystals

By Team PITCH

Marketing Moments
Data Humanization: How it empowers brands

By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile

By Shantanu David

Marketing Moments
Meta Turbulence: How India went from key focus market to...

Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues....

By Kanchan Srivastava

BrandTalk
We want to be where our new-age consumers are: Vineet...

Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian....

By Team PITCH

Opinion
In the digital era, consumer can be the brand and...

Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital....

By Piali Dasgupta

BrandTalk
RD&X connects MarTech to AdTech: Rajiv Dingra, CEO

The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in....

By Nilanjana Basu

BrandTalk
Consumers are sitting on a gold mine: Thomas Been, DataStax

Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and....

By Shantanu David

Marketing Moments
Will Yaccarino’s Twitter bring brands back on board?

Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand....

By Nilanjana Basu