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Marketing Moments
Dabur India’s ad spends grow 21% in Q4

The company reported a surge in quarterly net profit by 16.2% to Rs 350 crore

By Team PITCH

Marketing Moments
We need one system that it is able to measure...

At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of....

By Team PITCH

BrandTalk
Focus is to be present on TV to maintain continuity...

Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans....

By Aditi Gupta

Marketing Moments
FMCG: AdEx not as fast moving as revenue?

Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts....

By Kanchan Srivastava

Marketing Moments
Ad Spends: FMCG firms set to turn the tide

A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers....

By Kanchan Srivastava

Marketing Moments
Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

By Ritika Raj

Marketing Moments
Ayodhya Ram Mandir: How brands are queueing up for Jan...

From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans....

By Kanchan Srivastava

Marketing Moments
Sourav Ganguly is the new face of Dabur Chyawanprash

Dabur is set to launch a new ad campaign, featuring Ganguly, titled "Immunity Badhane Mein Baniye No.1”, tailored for the....

By Team PITCH

Marketing Moments
Dabur goes experiential for Odonil Gel Pocket

As part of the campaign, conceptualized and executed by Mindwave Media, a Durga Puja Pandal in Delhi’s CR Park was....

By Team PITCH

Marketing Moments
World Cup: Ads that hit it out of the park

Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a....

By Team PITCH