Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...
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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
The film is a part of their ongoing CSR campaign Exide Life Insurance launched a new film, #YouNeverRideAlone, as a part of their on-going CSR...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
The event invites creative minds to build impactful print campaigns that can make a difference Times Power of Print (POP) enters its 4th year. A...
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...
The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the secret to wealth creation lies...
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments Building on the importance of trust and hygiene as...
The breaking news campaign is backed by fun social content As 2020 draws to an end, Nutralite strikes the perfect balance between taste and health,...
Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day Microsoft...
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories...
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging...
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...