In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity.
Under the renewed mandate, Wavemaker will continue to lead Reckitt’s media strategy, planning and buying, while also heading the newly awarded e-commerce mandate.
Veteran creative leader remembered for her transformative impact on India’s advertising industry and mentorship of generations
Marketing Veteran to Lead Kenvue’s Brand Strategy Across APAC
International tennis star to champion women’s athletics and promote the brand’s active lifestyle offerings
The multifaceted artist continues to bridge brands and communities with authenticity, charisma and deep cultural resonance
Ogilvy chief reflects on Piyush Pandey’s enduring influence as the advertising legend steps into new roles
Home care segment increases marketing investments as part of broader growth and consumer engagement strategy
From short-form creativity to meme-fuelled engagement, digital trends in 2025 rewired brand communication and audience behaviour.
From localized nostalgia to global storytelling, 2025’s standout holiday campaigns blended emotion, creativity and cultural resonance to capture the season’s spirit
From speed and spectacle to backlash and belief, this festive season revealed why AI-powered creativity must still answer to human emotion.
Five hoardings merge into a single message urging the city to act fast during stroke emergencies.
New film focuses on small, thoughtful gestures rather than grand displays of love
Jewellery brand doubles down on continuity as it scales its retail presence across India
Campaign spotlights everyday wellness and clean energy in Indian households
CavinKare’s heritage haircare brand blends storytelling and user-generated creativity for Karthigai Deepam
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...
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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
The film is a part of their ongoing CSR campaign Exide Life Insurance launched a new film, #YouNeverRideAlone, as a part of their on-going CSR...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
The event invites creative minds to build impactful print campaigns that can make a difference Times Power of Print (POP) enters its 4th year. A...
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...
The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the secret to wealth creation lies...
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments Building on the importance of trust and hygiene as...
The breaking news campaign is backed by fun social content As 2020 draws to an end, Nutralite strikes the perfect balance between taste and health,...
Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day Microsoft...
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories...
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging...
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...