Marketing That Works explores Indian consumer behaviour while offering enduring marketing insights rooted firmly in local realities
Marketing Veteran to Lead Kenvue’s Brand Strategy Across APAC
Seasoned leader steps into the top role to drive growth and strategic direction for the agency across key markets in the region
Luxury watch brand unites two Bollywood icons in a stylish new campaign that blends timeless elegance with contemporary flair
Senior marketing leader departs the FMCG giant after a notable tenure, signalling a transition in leadership and personal focus
New AI-powered platform aims to enhance planning precision and creative effectiveness for brands in a data-driven landscape
The multifaceted artist continues to bridge brands and communities with authenticity, charisma and deep cultural resonance
Despite shifts in consumer preferences and competitive pressures, Santoor strengthened its positioning through strategic communication and brand consistency
Seasoned Ogilvy leader appointed to steer Indonesia operations and accelerate integrated growth across the region
Experienced marketing leader takes charge to drive brand strategy and growth for M3M’s real estate portfolio
From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth phase.
Promoted to Director – Category Planning & Activation (Head–Customer Marketing) at Mondelez International
Bollywood star fronts new “Me Time = Rich Marie Time” campaign as the biscuit brand strengthens its presence
Internal elevation marks a new chapter in Infosys’ brand leadership as Gupta steps into a global mandate
Former Eureka Forbes CMO brings consumer marketing depth to India’s leading luggage brand
Former Mondelez marketing leader brings over a decade of global FMCG experience to the Indian consumer goods major
The independent agency steps into the EV arena with a strategy-first approach aimed at boosting visibility, sales, and consumer engagement.
Seasoned Brand Strategist to Lead Reputation & Communication Mandate for the Conglomerate
Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients The Bangalore office of Mullen...
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID...