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ABC to build cross-platform currency for confident brand spends: Karunesh Bajaj

ABC to build cross-platform currency for confident brand spends: Karunesh Bajaj

  • by Kanchan Srivastava
  • September 05, 2025

In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...


ITC’s Karunesh Bajaj to be ABC Chairman, BCCL’s Mohit Jain Vice Chairman

ITC’s Karunesh Bajaj to be ABC Chairman, BCCL’s Mohit Jain Vice Chairman

  • by Team PITCH
  • August 25, 2025

Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m


Bajaj Consumer Care posts Rs 39 crore ad spends in Q1FY26

Bajaj Consumer Care posts Rs 39 crore ad spends in Q1FY26

  • by Team PITCH
  • August 12, 2025

Bajaj Consumer Care has posted 8% year-on-year increase in consolidated revenue from operations to Rs 267 crore


Naveen Pandey appointed MD of Bajaj Consumer Care

Naveen Pandey appointed MD of Bajaj Consumer Care

  • by Team PITCH
  • June 25, 2025

Jaideep Nandi’s tenure as Managing Director will conclude on June 30, 2025; Aakash Gupta appointed Head-Finance


Put people before process & build your brand on what matters: Venkatesh Naidu

Put people before process & build your brand on what matters: Venkatesh...

  • by Team PITCH
  • June 12, 2025

At the e4m Connected TV Conference, Venkatesh Naidu, CEO - Bajaj Capital Insurance Broking, shared insights from his personal journey on purpose-driven leadership, brand building...


Aabhinna Suresh Khare moves on from Bajaj Capital Ltd

Aabhinna Suresh Khare moves on from Bajaj Capital Ltd

  • by Team PITCH
  • May 26, 2025

Aabhinna Suresh Khare was the Chief Digital and Marketing Officer at Bajaj Capital Ltd


Bajaj Finserv: Manish Jain, Sidhant Dadwal and Harjeet Toor elevated to Dy CEOs

Bajaj Finserv: Manish Jain, Sidhant Dadwal and Harjeet Toor elevated to Dy...

  • by Team PITCH
  • April 30, 2025

At present, the three serve as Presidents


Sirona founders 'reclaim the brand' from Good Glamm Group

Sirona founders 'reclaim the brand' from Good Glamm Group

  • by Team PITCH
  • February 18, 2025

In a social media post, Sirona's Deep Bajaj said the decision was taken due to Good Glam's changing priorities


Bajaj Consumer Care Portfolio acquires Vishal Personal Care

Bajaj Consumer Care Portfolio acquires Vishal Personal Care

  • by Team PITCH
  • February 17, 2025

The estimated transaction value stands at Rs 120 crore, with an enterprise value of approximately Rs 108 crore


Bajaj Consumer Care sees 15% dip in Q3 AdEx

Bajaj Consumer Care sees 15% dip in Q3 AdEx

  • by Team PITCH
  • February 16, 2025

The FMCG company has said in its financial results that its advertising expenditure has reduced from Rs 40 crore to Rs 34 crore on a...


‘Narayana Health’s core proposition "Take Care" is simple yet powerful’

‘Narayana Health’s core proposition "Take Care" is simple yet powerful’

  • by Simran Sabherwal
  • October 29, 2024

Dr Ashish Bajaj, CMO, Narayana Health shares insights into the brand’s recent campaign, the importance of empathy and why the healthcare provider has ventured into...


Sumeet Narang elevated to President-Marketing of Bajaj Auto as Deepika Warrier moves on

Sumeet Narang elevated to President-Marketing of Bajaj Auto as Deepika Warrier moves...

  • by Team PITCH
  • October 11, 2024

Warrier joined Bajaj Auto in August 2023 and is currently serving her notice period; her next role has not yet been disclosed


Pitch CMO Summit 2024 to see in-depth panel discussions on shaping future of marketing

Pitch CMO Summit 2024 to see in-depth panel discussions on shaping future...

  • by Team PITCH
  • August 20, 2024

The event will be held on Friday, August 23, 2024, in Bengaluru


Bajaj Allianz Life Insurance unveils new campaign with Shubman Gill

Bajaj Allianz Life Insurance unveils new campaign with Shubman Gill

  • by Team PITCH
  • June 06, 2024

Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income


AjnaLens onboards Ashish Bajaj as Head of Brand and Marketing

AjnaLens onboards Ashish Bajaj as Head of Brand and Marketing

  • by Team PITCH
  • May 27, 2024

Prior to AjnaLens, Bajaj worked with Disney Star


Bajaj Auto Announces Leadership Changes to Drive Technological Innovation

Bajaj Auto Announces Leadership Changes to Drive Technological Innovation

  • by Team PITCH
  • April 23, 2024

Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...


Piramal Pharma Limited forays into men’s grooming market with the launch of BOHEM

Piramal Pharma Limited forays into men’s grooming market with the launch of...

  • by Team PITCH
  • April 10, 2024

The unique product lineup includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On


Bajaj reaffirms 'built-for-life' philosophy in ad for new range of mixer grinder

Bajaj reaffirms 'built-for-life' philosophy in ad for new range of mixer grinder

  • by Team PITCH
  • October 26, 2023

The TVC film unveiling the latest mixer grinders is conceptualised by McCann Worldgroup India


Auto sector revs up ad budget for festive season

Auto sector revs up ad budget for festive season

  • by Aditi Gupta
  • October 03, 2023

Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile


We're redefining ourselves for betterment of consumers: Dr Ashish Bajaj, Narayana Health

We're redefining ourselves for betterment of consumers: Dr Ashish Bajaj, Narayana Health

  • by Nilanjana Basu
  • September 18, 2023

Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing industry


'Bajaj Capital’s brand revitalization is to align with current market trends'

'Bajaj Capital’s brand revitalization is to align with current market trends'

  • by Team PITCH
  • August 07, 2023

Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the...


Deepika Warrier joins Bajaj Auto as Head of Marketing

Deepika Warrier joins Bajaj Auto as Head of Marketing

  • by Team PITCH
  • August 01, 2023

She was with Diageo India for 3 years prior to this


Bajaj Auto ad budget up 121% in FY 2022-23

Bajaj Auto ad budget up 121% in FY 2022-23

  • by Team PITCH
  • July 04, 2023

The motor company's advertising spends was Rs 371.19 cr compared to Rs 168 cr in the previous fiscal


Bajaj Allianz Life Insurance #PromotionAfterRetirement

Bajaj Allianz Life Insurance #PromotionAfterRetirement

  • by Team PITCH
  • March 17, 2021

It encourages people to follow their dream role after retirement Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing...


Amol Maheshwari joins MediBuddy as Country Head – Sales & Account Management

Amol Maheshwari joins MediBuddy as Country Head – Sales & Account Management

  • by Team PITCH
  • January 11, 2021

Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....


Bajaj Auto Celebrates Pulsar Mania with a New Dynamic Pulsar Stunt Font

Bajaj Auto Celebrates Pulsar Mania with a New Dynamic Pulsar Stunt Font

  • by Team PITCH
  • December 16, 2020

Ogilvy creates a unique campaign, the animated font delivers GIFs that replicate the true essence of the thrill of riding Bajaj Auto, The...


‘Supportive women got me through many crises in both professional & personal life’

‘Supportive women got me through many crises in both professional & personal...

  • by Swati Bhattacharya
  • December 01, 2020

Guest Column: Swati Bhattacharya, Chief Communications & Brand Officer, Bajaj Group, shares her experiences as a woman...


Bajaj Almond Drops adds style to the substance in its new campaign conceived by Mullen Lintas

Bajaj Almond Drops adds style to the substance in its new campaign...

  • by Team PITCH
  • November 19, 2020

Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited's haircare portfolio, has recently launched a campaign featuring Parineeti Chopra. With 'New...


Harshad Hardikar and Kaizad Pardiwalla launch Spring Brand Solutions

Harshad Hardikar and Kaizad Pardiwalla launch Spring Brand Solutions

  • by Neeta Nair
  • November 11, 2020

The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be...


Evolving The Marketing Approach To Bolster Confidence In The New World

Evolving The Marketing Approach To Bolster Confidence In The New World

  • by Vishwajeet Parashar
  • June 29, 2020

Vishwajeet Parashar - Chief Marketing Officer, Bajaj Capital says improvisation, adaptation & deliverance will be the key elements at the helm of the decision making...


Bajaj Allianz Life rolls out unique Live Streaming Health Sessions to engage with customers amid COVID-19

Bajaj Allianz Life rolls out unique Live Streaming Health Sessions to engage...

  • by pitchteam
  • April 14, 2020

Ropes in fitness experts to conduct live health sessions on the Company’s social media pages In the wake of COVID-19, the prospect of staying at...


Former Ola Head of Media & Brand Alliance Ashish Bajaj moves to DocsApp

Former Ola Head of Media & Brand Alliance Ashish Bajaj moves to...

  • by pitchteam
  • August 13, 2019

Bajaj will be responsible for brand-building and driving business growth for the chat-based doctor consultation platform DocsApp, a chat-based doctor consultation platform, has appointed Ashish...


Hill+Knowlton Strategies India Wins the Strategic Communications Mandate For Discovery Communications India’s corporate brand as well as portfolio of channels in the country

Hill+Knowlton Strategies India Wins the Strategic Communications Mandate For Discovery Communications India’s...

  • by pitchteam
  • November 15, 2018

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies, has been awarded the communications mandate for the country’s leading...


‘The new logo of Give me Red manifests the promise of infinite power’-Anil Bajaj, Sr. VP, Marketing and Sales, Eveready Industries

‘The new logo of Give me Red manifests the promise of infinite...

  • by Simran Sabherwal
  • October 30, 2018

25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo, the company is betting big...


Bajaj Allianz Life launches a Comprehensive Health Insurance Plan with Critical Illness Cover

Bajaj Allianz Life launches a Comprehensive Health Insurance Plan with Critical Illness...

  • by pitchteam
  • September 18, 2018

Good health is essential for a good life as well as securing you and your family’s future. However, in this stress-filled world, critical...


Press Release: Bajaj Finserv Launches Digital Campaign To Drive Awareness Around its EMI Network

Press Release: Bajaj Finserv Launches Digital Campaign To Drive Awareness Around its...

  • by pitchteam
  • June 28, 2018

Bajaj Finance Ltd., the lending arm of Bajaj Finserv has launched the digital campaign to drive awareness around its EMI Network. The campaign...


Marketing and building meaningful brands in the hospitality sector

Marketing and building meaningful brands in the hospitality sector

  • by Amanpreet Bajaj
  • June 21, 2018

A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange of traditions have paved way...


WATConsult, Bajaj Allianz General Insurance launch #Unplanned

WATConsult, Bajaj Allianz General Insurance launch #Unplanned

  • by pitchteam
  • June 05, 2018

Campaign highlights the need for travel insurance with a twist WATConsult, the Digital and Social Media agency from Dentsu Aegis Network...


Q&A with Amanpreet Bajaj, Country Manager, Airbnb – India

Q&A with Amanpreet Bajaj, Country Manager, Airbnb – India

  • by Jyotsna Sharma
  • January 30, 2018

JS: What are the trends we can expect in the hospitality service industry in 2018?  AB: Travel and hospitality are dynamic industries, seeing an...


Max Bupa appoints Sevantika Bhandari as Director Marketing

Max Bupa appoints Sevantika Bhandari as Director Marketing

  • by Neeta Nair
  • October 23, 2012


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