Bajaj Consumer Care Portfolio acquires Vishal Personal Care

Bajaj Consumer Care has announced the acquisition of Vishal Personal Care, which owned Banjara’s. 

This announcement came on Feb 14, 2025, after the board meeting of Bajaj Consumer Care, which owns the flagship Bajaj Almond Drops brand. 

This move aligns with Bajaj Consumer Care’s (BCCL) vision to expand its footprint across Indian markets, leveraging the growing demand for natural and Ayurvedic personal care products.

Bajaj Consumer Care acquires Vishal Personal Care Pvt Ltd popular in South for Natural Products under Brand Name Banjara's

Under the terms of the agreement, Bajaj Consumer Care will acquire a 100% stake in the company in a two-phase transaction, starting with an initial 49% stake, followed by the remaining 51% in the second tranche. The estimated transaction value stands at Rs 120 crore, with an enterprise value of approximately Rs 108.3 crore.

Speaking on the acquisition, Jaideep Nandi, Managing Director of Bajaj Consumer Care, said, “Acquisition of Vishal Personal Care Pvt. Ltd. is a strategic step in strengthening Bajaj Consumer Care's footprint in the five southern markets. The addition of Banjara’s to our portfolio enhances our ability to serve the evolving consumers across India, while also complementing our product range for further expansion."